THE REBELS 2015
BROUGHT TO YOU BY TRAVEL+LEISURE AND THE MIAMI BEACH EDITION
The collision of luxury and lifestyle is fracturing the contemporary travel industry, transforming travel brands into lifestyle brands with a distaste for the conventional. THE REBELS recognise those creative dissenters whose fight for their individual cause finds them at the forefront of this new, limited edition take on travel.
Entries are in and the shortlist is being drawn up as we speak by a group of creative class influencers whose own experience in deviating from the norm has won them a place on our judging panel. Find out more about our judges, led by chair Rana Florida, by clicking the links on the right.
The shortlist will be released on 8 June, then the LE collective will have their say when voting takes place over the duration of the show (8 - 11 June). If you’re a shades-wearing, card-carrying LE Miami rebel, stay tuned for details on how to get involved.
The winning rebels will be recognised on 11 June at the Official Awards and Closing Party, brought to you by Travel+Leisure and hosted by The Miami Beach EDITION. To find out what roused the collective in years past, check out the winners and shortlist from our 2014 and 2013 editions.
An inventive concept, launch or event that shatters the status quo and reframes the way we see travel. We’re looking for the shock of the new – whether it’s a groundbreaking hotel opening, novel way of experiencing a destination or an entirely new take on high-end travel.
MOST ORIGINAL CAMPAIGN
Marvellous marketing that offers a new way to connect with travellers and takes a brand to the next level, from online content destinations to clever social media campaigns or an innovative series of events.
MOST CREATIVE COLLABORATION
A one-off or continuing partnership between a travel brand and the wider creative community that demonstrates the collision of luxury and lifestyle. In-house artists, bespoke uniforms, high-impact films or mini music festivals: we’re seeking the unexpected.
BEST INTERACTION WITH NEIGHBOURHOOD
Insightful integration with the local cultural landscape with the power to transform, elevate or highlight the profile of a neighbourhood, whether through an unconventional launch location, work with local creatives or inclusive events involving the community.
GREATEST GUEST EXPERIENCE
The most unique, edgy and inspiring travel experiences being curated by members of our collective and tailored for the new generation of creative class traveller.
From revolutionary new interiors to awe-inspiring architecture and super sleek transport, we’re seeking inventive design that has made a significant impact within the industry in the last year.