LE MIAMI AWARDS 2014
BROUGHT TO YOU BY TRAVEL + LEISURE AND DEPARTURES
The collision of luxury and lifestyle is fracturing the contemporary travel industry, transforming travel brands into lifestyle brands with a distaste for the conventional. The LE Miami Awards are designed to recognise the rebels at the forefront of this new take on travel.
Our inaugural Awards in 2013 celebrated the edgiest and most creative pioneers of contemporary travel up to that point. Winners included international lifestyle brands like Ace Hotel and The Standard Hotels; one-off independents like Kenoa; and boundary-breaking DMCs like Matueté. Click here for the full shortlist and winners.
For 2014, we’ve refined and narrowed our categories to uncover the incredible travel experiences that have been curated by our current collective over the last year. The rebels were revealed at the official Awards event on 9 June at Wynwood Walls, hosted by the GMCVB.
An inventive concept, launch or event that shatters the status quo and reframes the way we see travel. We’re looking for the shock of the new - whether it’s a groundbreaking hotel opening, novel way of experiencing a destination or an entirely new take on high-end travel.
WINNER: FOGO ISLAND INN
MOST ORIGINAL CAMPAIGN
Marvellous marketing that offers a new way to connect with travellers and takes a brand to the next level, from online content destinations to clever social media campaigns or an innovative series of events.
WINNER: ART SERIES HOTEL GROUP – THE OVERSTAY CHECKOUT
MOST CREATIVE COLLABORATION
A one-off or continuing partnership between a travel brand and the wider creative community that demonstrates the collision of luxury and lifestyle. In-house artists, bespoke uniforms, high-impact films or mini music festivals: we’re seeking the unexpected.
WINNER: ACE HOTEL NEW YORK – CODEATHON WITH JAWBONE AND CLINTON HEALTH MATTERS INITIATIVE
Ace Hotel Downtown Los Angeles
BEST INTERACTION WITH NEIGHBOURHOOD
Insightful integration with the local cultural landscape with the power to transform, elevate or highlight the profile of a neighbourhood, whether through an unconventional launch location, work with local creatives or inclusive events involving the community.
WINNER: THE THIEF – LOCAL ART PROJECTS WITH ASTRUP FEARNLEY MUSEUM, DOGA AND NETWORK AFTER IMPRISONMENT BY RED CROSS
Ace Hotel Shoreditch
GREATEST GUEST EXPERIENCE
The most unique, edgy and inspiring travel experiences being curated by members of our collective and tailored for the new generation of creative class traveller.
WINNER: INIALA BEACH HOUSE – THE ENTOURAGE CONCEPT
W London Leicester Square
W Retreat & Spa - Maldives
From revolutionary new interiors to awe-inspiring architecture and super sleek transport, we’re seeking inventive design that has made a significant impact within the industry in the last year.
WINNER: ION LUXURY ADVENTURE HOTEL
Capri Palace Hotel & Spa
Velaa Private Island
To find out about our winners and shortlist in more detail, check out our Judges’ Pack below.
2014 JUDGES PANEL
The Awards were judged by a dynamic panel of travel-savvy, high profile creatives that understand the collision of luxury and lifestyle.
Consumer Psychologist & Co-Founder of Naked Communications...More
Media entrepreneur & founder of Crane.TV... More
INDIA HICKSCreative Director, jewellery designer & blogger... More
KRISTINA O’NEALPartner, Avroko... More
Singer-songwriter & producer... More
Award-winning interior design duo... More