BEST INTERACTION WITH NEIGHBOURHOOD

Insightful integration with the local cultural landscape with the power to transform, elevate or highlight the profile of a neighbourhood, whether through an unconventional launch location, work with local creatives or inclusive events involving the community.

THE WINNER

ACE HOTEL NEW YORK

WINNER: ACE HOTEL NEW YORK

In collaboration with New Orleans’ Preservation Hall Jazz Band, Ace hosted a unique iteration of its 5 at 5 series, which placed special attention on music education — pairing the band with talented young performers.

THE SHORTLIST

READ FULL CASE STUDIES ON THE SHIFT

ACE HOTEL NEW YORK

ACE HOTEL NEW YORK

5 AT 5 WITH PRESERVATION HALL AND MARTIN GUITAR

In collaboration with New Orleans' Preservation Hall Jazz Band, Ace hosted a unique iteration of its 5 at 5 series, which placed special attention on music education — pairing the band with talented young performers.

PULITZER AMSTERDAM

PULITZER AMSTERDAM

PLASTIC WHALE

To help clean up Amsterdam’s canals, The Pulitzer is building a boat from plastic waste and invites guests and neighbours to go plastic fishing.

THE THIEF

THE THIEF

RED CROSS - NETWORKING AFTER IMPRISONMENT

THE THIEF supports Oslo Red Cross’ Networking-activity after imprisonment (ORCN) and has organised a series of activities, including a local music festival, to raise awareness and support for the organisation.

UXUA CASA HOTEL & SPA

UXUA CASA HOTEL & SPA

CAPOERIA SUL DA BAHIA

UXUA sponsored the Capoeira Sul da Bahia festival, hosting professors from around the world to give young people from the local community the chance to learn more about the physical discipline.

WILDERNESS SAFARIS

WILDERNESS SAFARIS

VANISHING KINGS - LIONS OF THE NAMIB

Wilderness Safaris took the documentary “Vanishing Kings – Lions of the Namib” to local communities in the region, translating it into native languages and hosting screenings in order to promote sustainable ecotourism.

PAST WINNERS

awards_andaz

ANDAZ

Andaz partnered with the online travel community, Passion Passport, to activate multiple weeklong Instagram challenges – for example, asking users to share travel memories centered around a local tradition, or their favourite works of street art – using dedicated hashtags. The challenges also included Twitter chats, Passion Passport website content, and content for Andaz’s Facebook and Tumblr.

SHORTLISTED

  • ABODE HOSPITALITY
  • ACE HOTEL & SWIM CLUB
  • ALILA HOTELS AND RESORTS
  • THE BETSY – SOUTH BEACH
  • THOMPSON HOTELS

TheThief

THE THIEF – LOCAL ART PROJECTS WITH ASTRUP FEARNLEY MUSEUM, DOGA AND NETWORK AFTER IMPRISONMENT BY RED CROSS

SHORTLISTED

  • Ace Hotel Shoreditch
  • Deliciously Sorted
  • Emiliano Hotel
  • The Oitavos
  • Tribe Hotel

Matuete

MATUETÉ – THE MORRINHO PROJECT

Find out more about MATUETÉ – THE MORRINHO PROJECT here.

SHORTLISTED

  • Ani Villas, Anguilla – Ani Art Academies
  • Design Hotels™ – Welcome to the Neighborhood
  • NEW Hotel, Athens – Design project with the University of Thessaly
  • W Retreat & Spa Vieques Island, Puerto Rico – Organic Farm Initiative