MINISTRY OF IDEAS 2013
Invention, artistry and fearlessness – these are the characteristics that mark out the visionaries in contemporary travel from the imitators. LE Miami 2013 kicked off with our twist on the conference, Ministry of Ideas, under the theme ‘Be Courageous. Create’ and with big-name speakers including Seth Godin and Ian Schrager. Designed to celebrate the experimental ideas taking place at the boundaries of high-end travel, we invited speakers from the travel and creative industries to give their perspective on hot topics from digital media to food design.
Marketing mastermind Seth Godin and legendary hotelier Ian Schrager both emphasised how the modern travel marketplace opens up opportunities to embrace risk, Be Courageous and Create. Given that the industry is undergoing a seismic shift from selling rooms to selling experiences, all our speakers focused on the ways in which travel brands can create unique experiences in tune with the emerging creative class. Seth argued that everybody needs to become an ‘artist’ in order to survive; our In Conversation speakers demonstrated how to translate this artistry into your product through music, technology, food and location; and Ian explained what it takes to create magic that revolutionises an industry.