MINISTRY OF IDEAS 2014
THE COLLISION OF LUXURY AND LIFESTYLE
The Ministry of Ideas is the cradle of our annual festival of creativity within the travel industry. A twist on the conference concept, it was conceived as an ideas factory where the most pioneering individuals in the travel and creative sectors can share, discuss and spark innovations with the power to move the evolution in contemporary travel forwards.
For 2014, the Ministry of Ideas is taking on the collision of luxury and lifestyle. The landscape of luxury is continuing to metamorphose into something far more vivid, experimental and exhilarating, as travel brands transform into lifestyle brands in a rush towards the new generation of creative class traveller.
Our line-up of speakers is an inspiring mix of media mavericks, independent visionaries and big-name leaders in travel who are all participating in this shift. Each individual will be demonstrating how their creative collisions are taking travel to the next level and resulting in real growth for their brands.
The Ministry of Ideas has arrived for 2014. It’s time to collide.