MINISTRY OF IDEAS 2015

INSPIRING THE EVOLUTION OF TRAVEL

8 JUNE 2015

The Ministry of Ideas is the cradle of our annual festival of creativity within the travel industry. A twist on the conference concept, it was conceived as an ideas factory where pioneering individuals in the travel and creative sectors can share, discuss and spark innovations with the power to move the evolution in travel onwards.

In 2015, we moved venues to the state-of-the-art New World Symphony, just around the corner from the Miami Beach Convention Center. To match our swanky new location, we revamped the format to offer a full first day of inspirational debates, workshops and talks, both from those leading change from within the travel industry and big names inspiring innovation on a wider scale. The day was split into two sections: Shared Ideas, a series of conversations and workshops, in the morning; and then was followed by Big Ideas, our two keynote speakers, in the afternoon.

BIG IDEAS

steven_pedigo

STEVEN PEDIGO

Steven Pedigo serves as the director of research for the Creative Class Group, a global think tank comprised of leading researchers, academics and strategists. In this role, he provides cutting-edge...
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kjell_nordstrom

KJELL NORDSTRÖM

Kjell Nordström (writer & economist) is the enfant terrible of the new world of business. His book Funky Business - Talent Makes Capital Dance is a manifesto of what our...
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SHARED IDEAS

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Blurred Lines

BLURRED LINES

Niki Leondakis & Michael Levie reviewed how the latest travel trends are impacting luxury consumers' expectations.
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Life on The Edge

LIFE ON THE EDGE

Claus Sendlinger & Avi Brosh discuss what the independents of tomorrow need to do to be seen as authentic, unique and...
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Express Yourself

EXPRESS YOURSELF

Kevin O'Shea & Mari Balestrazzi came together to discuss what design attracts the contemporary creative traveller.
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Curate Collectively

CURATE COLLECTIVELY

Mike Savas & Jonas Rask Eilersen discuss how travel brands and travel designers collaborate more effectively to add imaginative value.
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Clutter Cutters

CLUTTER CUTTERS

Josh Katz & Anthony Ingham discuss how you create and sustain a buzz amongst today's media-saturated savvy travellers when marketing...
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Growing Pains

GROWING PAINS

Brad Wilson & Tina Edmunson discuss how the lifestyle sector and niche hotel brands can launch additional properties yet retain...
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Size Matters

SIZE MATTERS

David Bowd & Raul Leal discuss whether big and boutique can ever go hand-in-hand.
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Keep them Keen

KEEP THEM KEEN

Ben Pundole & Jason Pomeranc discuss what it takes to win the loyalty of the notoriously disloyal trendsetting crowd, while maintaining your...
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