GIMME MORE (IDEAS): MEET THE NEXT ROUND OF MINISTRY OF IDEAS SPEAKERS

We’ve already introduced you to the first crop of creative and business minds who’ll be taking to the stage at the Ministry of Ideas 2017 – now it’s time to meet the latest innovators, movers and shakers joining us poolside at EAST, Miami in June. Discover who’s who below – and if you’re not already part of the collective, find out how to apply to attend on the Ministry of Ideas 2017 page.


RORI DUBOFF
Managing Director, Content Innovation – Accenture Interactive

Rori is a strategic and innovations leader with 20 years’ experience working in digital marketing, integrated media, creative brand advertising, and emerging technology. As a Virtual Reality evangelist, Rori advises brands and startups on VR strategy and marketing opportunities. Prior, Rori was Global Head of Strategy at Havas Media Group for five years, and Partner and Director of Digital Strategy at Ogilvy & Mather for six years. Rori is a regular public speaker and writer on marketing innovation and strategy. She holds an MBA from NYU Stern School of Business and a BA from the University of Pennsylvania.

HEAR HER AT: INTO THE FOURTH DIMENSION: USING VIRTUAL REALITY TO MAKE DREAMS COME TRUE​


NATHAN TAN
Associate Director, Brand Partnerships and Experiences – Cadillac

The associate director of brand partnerships and experiences for Cadillac, Nathan Tan is a former college lacrosse player, former doctor-in- training and two-time entrepreneur – and that was all before he even got into the car-marketing business. Previously the founder of the Forgetful Gentleman brand, a platform of products and services for dressing, etiquette and gift- giving that “would stand in the gap to help men become better versions of themselves,” Tan zagged back into the corporate world by joining Mercedes-Benz as supervisor of brand strategy and advertising just as the company was introducing the CLA entry-level sedan in the U.S. in 2013. He produced the hit Super Bowl ad for the nameplate that starred Usher and Willem Dafoe. He joined Cadillac in early 2015 after leaving a position at Mercedes-Benz, where his role involves thought leadership in brand strategy, experiential marketing, auto shows, the Cadillac House brand experience center, and the brand’s relationships with partners ranging from American Airlines to fashion designer Jason Wu. Tan still harbors hopes of reaching his lifetime ambition of visiting 150 countries – he’s at 54 and counting.

HEAR HIM AT: HOW TO OWN ONLINE CONVERSATIONS: A GUIDE TO GRABBING THE DIGITAL SPOTLIGHT


ALEXANDRA WOOD
COO – Wearable X

Alexandra Wood is the Chief Operating Officer of Wearable X (formerly known as Wearable Experiments), a socially-driven wearable technology company. Wearable X’s mission is to bring together fashion and technology with a functional design aesthetic and use creative problem solving to help us live well and have a better quality of life. Until recently, Alexandra served as the Global Product Director for communications group Havas, where she led teams globally that developed user-centric digital products, both for clients such as IBM, and for Havas. In addition, she led global operations and business development efforts for Havas Cognitive, a new practice area specialized in helping clients build AI-powered products and services to enhance customer experience. Alexandra has served in several other technology-enabled leadership roles, ranging from agency-side eCommerce at CREATETHE Group to operations and logistics for multi-billion dollar industrial supplier, McMaster-Carr. She holds a number of leadership positions in nonprofit organizations, including the Harvard Alumni Association and the Harvard College Fund.

HEAR HER AT: WHEN YOUR YOGA PANTS ARE SMARTER THAN YOU: HOW WEARABLE TECH IS DEFINING WELLNESS


JAMES HUERTA
Executive Producer – Havas

James Huerta is a digital professional with nearly 15 years of experience leading engagements in design and technology. Currently, he serves as Executive Producer of Havas Cognitive, a global agency practice bringing expertise in artificial intelligence, data science, business strategy and experience design to Havas clients like Adidas, LVMH, Red Bull, IBM, and TD Ameritrade. Most recently, he was Head of Operations for Vital Score, a behavioral science-based healthcare technology startup. Previously, James worked in production at R/GA and Sony BMG Music. James holds a BS in Molecular Biology from Yale.

HEAR HIM AT: THE EMPATHY (R)EVOLUTION: CUSTOMER EXPERIENCE IN THE WAKE OF ARTIFICIAL INTELLIGENCE


MARCELA SAPONE
Co-Founder and CEO – Hello Alfred

Marcela Sapone is the Co-Founder and CEO of Hello Alfred. She is a thought leader in the sharing economy and on human-centric, tech-enabled hospitality. The Secretary of Labor and The White House have highlighted her thinking on job creation by startups and she was one of Goldman Sachs’ Most Intriguing Entrepreneurs, as well as the face of consumer tech in Forbes 30 under 30, and the 2014 winner of TechCrunch Disrupt SF. Marcela has an MBA from Harvard Business School with distinction and spent time at Mckinsey, Bridgewater, and American Securities.

HEAR HER AT: THE EMPATHY (R)EVOLUTION: CUSTOMER EXPERIENCE IN THE WAKE OF ARTIFICIAL INTELLIGENCE


LYON PORTER
Creator – Urban Cowboy

Lyon Porter exploded on to the hospitality scene with his first project, The Urban Cowboy B&B in Brooklyn, New York. This rock and roll bed B&B landed him on every glossy publication that covers travel and design when it opened in 2014 and created an almost cult-like following amongst its admirers. Lyon personally designs all of his hotels and is passionate about creating unique environments for experiential travelers. He specializes in desigining communal spaces that feel less like a hotel, and more like a home away from home. For his second act, Porter packed up his 1989 Jeep Wagoneer and vintage Airstream and headed to Nashville to make his mark. Set in a luxurious 1890s Victorian Mansion, Urban Cowboy Nashville has become the preeminent destination for the creative class when visiting Music City. With a style that Porter calls “Southwestern Deco” and The Public House Bar and Kitchen out back, Urban Cowboy Nashville is redefining the experience of what a Boutique Hotel can be for a new generation of travelers.

HEAR HIM AT: THE SUITCASE STAGE


DAVID DENBERG
Curator // Partner – Summit

As a Partner and lead Curator of the Summit Community, David is responsible for seeking out the top business innovators and movement builders throughout the world. David is a company culture maven who curates products and experiences both for the team and attendees at all Summit Events. Summit was initially created as a business conference for entrepreneurs and innovative thinkers across industries to come together to collaborate, throughout the course of a weekend filled with immersive experiences. Over the past nine years, Summit has grown into a global community of thought leaders, as well as a real estate development in Utah, convening around a shared ethos and values. Summit brings a collaborative and interactive form of hospitality to each event it creates, whereby each environment is intentionally designed to challenge attendees–both intellectually and physically. Through a range of programming disciplines, heightened conversations spur a sense of purpose and desire to drive social change. Summit builds communities and places that catalyze entrepreneurship, artistic achievement, and global issues in an effort to make our world a more joyful place.

HEAR HIM AT: CLIQUES OVER CLICKS: THE IMPORTANCE OF OFFLINE COMMUNITIES IN AN ONLINE CULTURE


 

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Olivia Squire
Olivia Squire is a freelance travel writer and Editorial Manager for Beyond Luxury Media. She loves old buildings, new books, strong drinks and bright lipstick, and is on the constant lookout for hotels that combine all four.