MINISTRY OF IDEAS
2017 LINE UP

INSPIRING THE EVOLUTION OF CONTEMPORARY TRAVEL

SUNDAY 25 JUNE 2017

Our 2017 line-up promises to be our most diverse and engaging yet. This is your opportunity to join creative thinkers from around the world and across industries to unpack the latest trends; challenge you to think differently; and inspire unexpected innovation.

SHARED
SHARED
IDEAS

Join visionaries, experts and innovators at the top of their fields for illuminating talks and conversations on the most relevant topics facing contemporary travel. We’ve identified the themes we believe will inspire the evolution of contemporary travel and will guide the direction of this year’s talks and discussions.

CULTIVATING COMMUNITIES

What does ‘community’ mean in an age when consumers are searching for connection – both online and offline?

CLIQUES OVER CLICKS: THE IMPORTANCE OF OFFLINE COMMUNITIES IN AN ONLINE CULTURE
As face-to-face time becomes prized over FaceTime, how can travel brands cultivate meaningful offline communities?

HOW TO OWN ONLINE CONVERSATIONS: A GUIDE TO GRABBING THE DIGITAL SPOTLIGHT
Modern digital advertising isn’t about interrupting conversations, but starting them. Discover how to capture the imagination of online communities.

EVERYBODY’S FAMOUS: WHY IT’S TIME TO RETHINK YOUR INFLUENCER STRATEGY (AGAIN)
Mass awareness is out, micro targeting is in: discover how the new micro-celebrities are shaping brands’ market expansion.

NEW HORIZONS

What role should travel play in the interplay of technology and the human – and how can we benefit from these brave new worlds?

THE EMPATHY (R)EVOLUTION: CUSTOMER EXPERIENCE IN THE WAKE OF ARTIFICIAL INTELLIGENCE
Do travellers want user-friendly or just plain friendly? Discover how artificial intelligence is revolutionising the future of empathy in hospitality.

THE ONLY WAY IS OMNICHANNEL: MAPPING THE DIGITAL CUSTOMER JOURNEY
Uncover the importance of a data-enabled omnichannel journey, including best practices and the challenges brands face in getting there.

CONTEMPORARY CONSUMPTION

How are consumer desires and habits evolving in light of the current climate of political, economic and social change – and how should we respond?

ESCAPING THE GUILT SPIRAL: MINDFUL CONSUMPTION AND THE MODERN CONSUMER
Today’s travellers are looking for brands that provide them guilt-free experiences, enabling them to have a good time whilst doing good.

ACTIVISM SELLS: GAINING CONSUMER TRUST IN A POST-TRUTH WORLD
Forget ‘sex sells’: for today’s consumers, brand activism is the new turn-on. But how can brands reflect these values without appearing cynical?

SLOW DOWN: EMOTIONAL RESPONSES TO A DIGITAL AGE
In a reaction to the rapidity of modern life, the ‘slowness movement’ shows no signs of slowing down. But what do ‘hygge’ and ‘wabi-sabi’ really mean for business?

BIG
BIG
IDEAS

BIG IDEAS give YOU the opportunity to take the stage at the Ministry of Ideas. These are short, sharp presentations that summarise an idea or concept you think will change the future of contemporary travel. It doesn’t have to be ready to implement – it just needs to be a bold vision that you think could have a huge impact.

HOW IT WORKS

Pitch us your BIG IDEA for a chance to share it on the main stage at the Ministry of Ideas. Beware: this is NOT a sales pitch! You’ll deliver 15 slides in just 3 minutes and 45 seconds – that’s only 15 seconds per slide so make it short, sharp and smart.

UP FOR THE CHALLENGE?

Applications for BIG IDEAS are now OPEN. Pitch us your big idea by Friday 12 May to be in with the chance of taking the stage.

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SUBMIT YOUR BIG IDEA

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What is your BIG IDEA? (max. 100 words) *
How do you think your BIG IDEA will change or shape the future of travel? (max. 100 words) *
Have you seen any evidence of your BIG IDEA being put into action in travel or other sectors? (max. 50 words) *
Additional thoughts or comments:
Please provide supporting material. *
 

PROGRAMME

14:00


WELCOME
DRINKS

15:00


BIG
IDEAS

15:30


SHARED
IDEAS

18:00


OPENING PARTY HOSTED BY EAST, MIAMI

WANT TO ATTEND?

The Ministry of Ideas is part of the official LE 2017 programme, so if you’re already attending as an exhibitor – you’re in! If an additional representative from your brand would like to attend just the Ministry of Ideas, they can for £699.

We also have a limited number of Ministry of Ideas day passes for non-collective members operating in relevant industries available for £1,199. This will give you access to the entire event, including the Official LE Opening Event hosted by EAST, Miami.

VENUE

To bring our informal, dynamic and multifunctional un-conference vision to life, this year the Ministry of Ideas will be hosted by EAST, Miami. Bring your flip-flops and sunglasses: we’re headed poolside.