MINISTRY OF IDEAS
2017 LINE UP

INSPIRING THE EVOLUTION OF CONTEMPORARY TRAVEL

SUNDAY 25 JUNE 2017

Our 2017 line-up promises to be our most diverse and engaging yet. This is your opportunity to join creative thinkers from around the world and across industries to unpack the latest trends; challenge you to think differently; and inspire unexpected innovation.

SHARED
SHARED
IDEAS

Join visionaries, experts and innovators at the top of their fields for illuminating talks and conversations on the most relevant topics facing contemporary travel. We’ve identified the themes we believe will inspire the evolution of contemporary travel and will guide the direction of this year’s talks and discussions.

CULTIVATING COMMUNITIES

What does ‘community’ mean in an age when consumers are searching for connection – both online and offline?

CLIQUES OVER CLICKS: THE IMPORTANCE OF OFFLINE COMMUNITIES IN AN ONLINE CULTURE
As face-to-face time becomes prized over FaceTime, how can travel brands cultivate meaningful offline communities?

HOW TO OWN ONLINE CONVERSATIONS: A GUIDE TO GRABBING THE DIGITAL SPOTLIGHT
Modern digital advertising isn’t about interrupting conversations, but starting them. Discover how to capture the imagination of online communities.

EVERYBODY’S FAMOUS: WHY IT’S TIME TO RETHINK YOUR INFLUENCER STRATEGY (AGAIN)
Mass awareness is out, micro targeting is in: discover how the new micro-celebrities are shaping brands’ market expansion.

FEATURING

  • Rich Goodstone
  • Ashlyn Chesney
  • David Denberg
  • Nathan Tan
  • Mick Batyske
  • Bette Ann Schlossberg

NEW HORIZONS

What role should travel play in the interplay of technology and the human – and how can we benefit from these brave new worlds?

INTO THE FOURTH DIMENSION: USING VIRTUAL REALITY TO MAKE DREAMS COME TRUE
With virtual reality only in its infancy, what does the future hold for the technology and how can brands harness it in a truly meaningful way?

THE EMPATHY (R)EVOLUTION: CUSTOMER EXPERIENCE IN THE WAKE OF ARTIFICIAL INTELLIGENCE
Do travellers want user-friendly or just plain friendly? Discover how artificial intelligence is revolutionising the future of empathy in hospitality.

THE ONLY WAY IS OMNICHANNEL: MAPPING THE DIGITAL CUSTOMER JOURNEY
Uncover the importance of a data-enabled omnichannel journey, including best practices and the challenges brands face in getting there.

WHEN YOUR YOGA PANTS ARE SMARTER THAN YOU: HOW WEARABLE TECH IS DEFINING WELLNESS
Wearable technology is transforming the wellness industry, discover the how’s, why’s and ways it will evolve.

FEATURING

  • Marcela Sapone
  • James Huerta
  • Rori Duboff
  • Ana Andjelic
  • Andres Sosa
  • Alexandra Wood

CONTEMPORARY CONSUMPTION

How are consumer desires and habits evolving in light of the current climate of political, economic and social change – and how should we respond?

SLOW DOWN: EMOTIONAL RESPONSES TO A DIGITAL AGE
In a reaction to the rapidity of modern life, the ‘slowness movement’ shows no signs of slowing down. But what do ‘hygge’ and ‘wabi-sabi’ really mean for business?

ACTIVISM SELLS: GAINING CONSUMER TRUST IN A POST-TRUTH WORLD
Forget ‘sex sells’: for today’s consumers, brand activism is the new turn-on. But how can brands reflect these values without appearing cynical?

FEATURING

  • Celine Semaan
  • Carlos Joao Parreira
  • Steve Dool
  • Angie Mar
BIG
BIG
IDEAS

BIG IDEAS are short, sharp presentations from you, the collective. This is your chance to take the stage and tell us about an idea you’ve had that might change the future of travel.

UP FOR THE CHALLENGE?

Check out this example from the Ministry of Ideas 2016.

PROGRAMME

14:00


WELCOME
DRINKS

15:00


BIG
IDEAS

15:30


SHARED
IDEAS

18:00


OPENING PARTY HOSTED BY EAST, MIAMI

WANT TO ATTEND?

The Ministry of Ideas is part of the official LE 2017 programme, so if you’re already attending as an exhibitor – you’re in! If an additional representative from your brand would like to attend just the Ministry of Ideas, they can for £699.

We also have a limited number of Ministry of Ideas day passes for non-collective members operating in relevant industries available for £1,199. This will give you access to the entire event, including the Official LE Opening Event hosted by EAST, Miami.

VENUE

To bring our informal, dynamic and multifunctional un-conference vision to life, this year the Ministry of Ideas will be hosted by EAST, Miami. Bring your flip-flops and sunglasses: we’re headed poolside.