THE REBELS

LE was created to celebrate the artists of hospitality – those visionaries and rule-breakers who refuse to conform and constantly reimagine contemporary travel. We call them Rebels With Cause.

Everyone who attends LE is a rebel: but every year, we celebrate the most experimental REBELS among them and the wider industry with our high-octane awards event.

Whether it’s a sexy design, creative collaboration or original campaign, THE REBELS are your chance to show the most innovative thinkers in travel what you’re made of. Decided by the industry and awarded in front of our collective in Miami, taking home a REBEL is a signal to the world to sit up and pay attention to your cause.

Entries for THE REBELS 2017 will open in due course – until then, explore the categories, discover what it took for our previous REBELS to steal the gong and get thinking about your own bid for glory…

THE WINNERS

2016

WINNER: GOOD HOTEL AMSTERDAM

GREATEST INNOVATION / DISRUPTION

An inventive concept, launch or event that shatters the status quo and reframes the way we see travel. We’re looking for the shock of the new – whether it’s a groundbreaking hotel opening, novel way of experiencing a destination or an entirely new take on high-end travel.

View the shortlist past winners HERE

WINNER: MONDRIAN SOUTH BEACH

MOST CREATIVE COLLABORATION

A one-off or continuing partnership between a travel brand and the wider creative community that demonstrates the collision of luxury and lifestyle. In-house artists, bespoke uniforms, high-impact films or mini music festivals: we’re seeking the unexpected.

View the shortlist past winners HERE

WINNER: THE KNICKERBOCKER HOTEL

MOST ORIGINAL CAMPAIGN

Marvellous marketing that offers a new way to connect with travellers and takes a brand to the next level, from online content destinations to clever social media campaigns or an innovative series of events.

View the shortlist past winners HERE

WINNER: ACE HOTEL NEW YORK

BEST INTERACTION WITH NEIGHBOURHOOD

Insightful integration with the local cultural landscape with the power to transform, elevate or highlight the profile of a neighbourhood, whether through an unconventional launch location, work with local creatives or inclusive events involving the community.

View the shortlist past winners HERE

WINNER: SOHO HOUSE ISTANBUL

SEXIEST DESIGN

From revolutionary new interiors to awe-inspiring architecture and super sleek transport, we’re seeking inventive design that has made a significant impact within the industry in the last year.

View the shortlist past winners HERE

WINNER: REFINERY HOTEL NEW YORK

GREATEST GUEST EXPERIENCE

The most unique, edgy and inspiring travel experiences being curated by members of our collective and tailored for the new generation of creative class traveller.

View the shortlist past winners HERE

THE REBELS 2016 GALLERY

Here’s what went down at THE REBELS 2016…