THREE WELLNESS TRENDS WE CAN EXPECT TO SEE MORE OF IN 2017
As travellers’ demands continue to develop and determine their destination and accommodation choices, it’s essential for hotels to adapt to stay relevant in this ever-expanding market. Through 2016 we saw wellness growing increasingly prominent in the mainstream traveller’s desires, in line with a sweeping social shift to healthier, happier ways of being, and it doesn’t show any sign of slowing down. So what can we expect to see more of through 2017…?
SOCIAL SPAS AND WELLBEING CLASSES
With more of us shunning bars and restaurants in favour of hitting a boxing class after work or a mindfulness session at the weekend, the hospitality industry is listening and making the most of their spaces for health-minded social events, predominantly targeted at locals. Leading the way in London, agua Bathhouse & Spa at Mondrian London launched SPA Social in October, the idea being evenings that bring people together to enjoy exclusive use of the Tom Dixon-designed spa, allowing them to socialise, relax and feel pampered. The trial series has proved so popular it will ramp up through 2017. Elsewhere in London, The Hoxton’s annual Fresh + Fit Fest — an all-day event made up of classes, talks, kitchen takeovers and sample sales — is another example of the industry innovatively fusing socialising and wellbeing.
LOCATION-SPECIFIC YOGA SPACES
Hotels are starting to go one step further; they’re not just offering yoga and pilates to guests as add-ons but instead designing their whole sites to boast location-specific yoga spaces, luring in regular travellers as well as bucket list-ticking wellness warriors. Take Tri, Sri Lanka’s boutique eco hotel on Koggala Lake which, along with lake-front view suites, a striking infinity pool and exquisite cuisine, boasts a yoga studio-come-wellbeing-library, with rainforest views and open windows giving a fresh jungle breeze…
WELLNESS PACKAGES AND SEASONS
Wellness packages and retreats are no new thing, and for a few years now, around this time of year especially, hotels across the globe have seen the marketing potential to jump on the bandwagon. For travellers, the offering blurs the line between a holiday and a retreat: a luxury wellness package sounds far more enticing than a gruelling fitness retreat, doesn’t it? Similarly, us novices might shy away from a yoga retreat, but leap at the idea of a wellbeing vacation. As demand grows, brands have the opportunity to do more than January detoxes and summer bootcamps. Behold, wellness seasons. Take Marbella’s luxury beachfront resort, Puente Romano Beach Resort & Spa for example, which is kicking off 2017 with three whole months dedicated to the positive wellbeing of guests’ bodies and minds with Yogic Sleep activities, full body consultations, sessions to improve sleep quality and more.