5 -min. read Born in Japan, the concept of ikigai is spreading much further afield as transformational experiences become luxury’s new mantra. Ana Andjelic considers why humans need purpose – and what the travel industry should be doing about it.
6 -min. read From virtual chatbots programmed to surprise and delight to sci-fi novelties working the lobby, Ana Andjelic navigates the right (and wrong) way to emulate the Japanese spirit of hospitality and service with the help of AI.
7 -min. read Ana Andjelic explores how, far from being the enemy of high-end hospitality, the sharing economy’s tech upstarts are prompting the next generation of rebellious travel brands to reinvent themselves and emerge stronger than ever.
4 -min. read Symbolic, visceral and more closely linked to memory than any other sense, smell is a powerful brand language that convincingly conveys identity and differentiation; so why are many brands yet to crack the code of olfactive branding?
6 -min. read Slow-making, wabi sabi and hygge are giving rise to simple pleasures focused on connecting with the world and people around you. Ana Anjelic talks to Lusitano1143 founder, Carlos João Parreira, about craftsmanship, curation, authenticity in product design and customer communication, and global creativity.