9 -min. read In a hyper-connected world where people are reportedly lonelier than ever, Lisa Davidson looks to technology, AI and the rise of the co-living and co-working movements for inspiration on how the travel industry can tap into the basic human need for relationships.
5 -min. read Have you met the new face of high fashion, Lil Miquela? (FYI: she’s a super-cool Instagram influencer who, well, doesn’t really exist.) Find out how evolving virtual ‘avatars’ like her could impact the way travel brands behave online.
6 -min. read Plastic: it’s by far the most concerning threat to the environment – one that’s not gone unnoticed by influencers and the industry’s most forward-thinking hoteliers. Get inspired by the visionaries who are taking action to right the world’s previous wrongs and build a more sustainable future.
4 -min. read Get stuck into Instagram’s best online visual archives – accounts cum personal moodboards that document everything from fashion to film to push their own aesthetic agenda. Find out why hotel brands should be swapping conventional hotel photography for historical visuals to Insta-paint their own story.
7 -min. read Before you ask: no, this doesn’t have anything to do with She-EOs. With more reach (and girl power!) than you could possibly imagine, Lisa Davidson introduces the industry to the original – and subsequent – #girlbosses who’re using social media as a tool to empower and inspire women all over the world.
5 -min. read The unstoppable rise of the humble GIF has placed it firmly in the cultural zeitgeist, with brands from Airbnb to Apple getting in on the (moving) action. Lisa Davidson explores how the travel industry can capitalise on the wordless revolution.
5 -min. read Learn how social media influencers are getting their cameras involved in their most private and intimate moments, and how this online transparency is guiding the social behaviours, pleasures and inclinations of the social-media-savvy public.
4 -min. read Blurring the lines between selfie culture and reality, Cindy Sherman’s recent reappearance on Instagram has caused a stir in the art world. Lisa Davidson examines the relationship between surreality and our IRL personas.
4 -min. read Botanical is the new black for a growing generation of cacti-crazed influencers and entrepreneurs. Lisa Davidson digs a little deeper into our global obsession with greenery.
5 -min. read Come on, everyone – for nostalgia’s sake! Lisa Davidson delves deeper into the emergence of nostalgia in our everyday. Sure, it can go down a treat with both the oldies and young ‘uns, but don’t serve it neat. Always mix it up with something new…
5 -min. read Influence is a new regular feature that explores the power of influencers in contemporary culture. Travel industry, beware: wellness, mysticism, spirituality and a dark moodiness have combined to brew a trend-setting, independent witch who y’all should be dying to meet.