MINISTRY OF IDEAS 2015 – LIFE ON THE EDGE

LIFE ON THE EDGE-1
14
Jan
2016
MINISTRY OF IDEAS 2015 – LIFE ON THE EDGE

1 -min. read Claus Sendlinger and Avi Brosh discuss what the independents of tomorrow need to do to be seen as authentic, unique, and edgy.

EXPRESS YOURSELF-1
14
Jan
2016
MINISTRY OF IDEAS 2015 – EXPRESS YOURSELF

1 -min. read Kevin O’Shea and Mari Balestrazzi came together to discuss what design attracts the contemporary creative traveller.

MOI 2015-3
14
Jan
2016
MINISTRY OF IDEAS 2015 – CURATE COLLECTIVELY

1 -min. read Mike Savas and Jonas Rask Eilersen got together to discuss how travel brands and travel designers collaborate more effectively to add imaginative value.

Curate Post
14
Jan
2016
MINISTRY OF IDEAS 2015 – CLUTTER CUTTERS

1 -min. read Josh Katz and Anthony Ingham got together to discuss how you create and sustain a buzz amongst today’s media-saturated savvy travellers when marketing a travel brand.

Size Matters-2
14
Jan
2016
MINISTRY OF IDEAS 2015 – SIZE MATTERS

1 -min. read David Bowd and Raul Leal got together to discuss whether big and boutique can ever go hand-in-hand.

Keep them Keen-2
14
Jan
2016
MINISTRY OF IDEAS 2015 – KEEP THEM KEEN

1 -min. read Ben Pundole and Jason Pomeranc got together to discuss what it takes to win the loyalty of the notoriously disloyal trendsetting crowd, while maintaining your individuality and authenticity.

14
Jan
2016
SHARED IDEAS: KEEP THEM KEEN – BEN PUNDOLE

1 -min. read Once you’ve identified and curated your crowd amongst today’s fickle traveller, how can you keep them coming back for more? In a world where ‘cool’ is constantly changing, we’ll discover what it takes to win the loyalty of the notoriously disloyal trendsetting crowd, while maintaining your individuality and authenticity.

14
Jan
2016
SHARED IDEAS: KEEP THEM KEEN – JASON POMERANC

1 -min. read Once you’ve identified and curated your crowd amongst today’s fickle traveller, how can you keep them coming back for more? In a world where ‘cool’ is constantly changing, we’ll discover what it takes to win the loyalty of the notoriously disloyal trendsetting crowd, while maintaining your individuality and authenticity.

14
Jan
2016
SHARED IDEAS: CLUTTER CUTTERS – ANTHONY INGRAM

1 -min. read How do you create and sustain a buzz amongst today’s media-saturated savvy travellers when marketing a travel brand? Taking inspiration from the wider creative and advertising industries, we’ll find out how to cut through the clutter and effectively manage a brand – right from inception through to everyday marketing and touchpoints.

14
Jan
2016
SHARED IDEAS: CLUTTER CUTTERS – JOSH KATZ

1 -min. read How do you create and sustain a buzz amongst today’s media-saturated savvy travellers when marketing a travel brand? Taking inspiration from the wider creative and advertising industries, we’ll find out how to cut through the clutter and effectively manage a brand – right from inception through to everyday marketing and touchpoints.

14
Jan
2016
SHARED IDEAS: SIZE MATTERS – DAVID BOWD

1 -min. read Can big and boutique ever go hand-in-hand? We’ll discover whether the traditionally defining requirement of a boutique hotel to have a small number of rooms still resonates with the contemporary crowd – or whether some larger establishments with a nonetheless ’boutique’ attitude could also lay claim to the title, and what this means going forward.

14
Jan
2016
SHARED IDEAS: CURATE COLLECTIVELY – JONAS RASK EILERSEN

1 -min. read How can travel brands and travel designers collaborate more effectively to add imaginative value? With the rise of OTAs and ever-increasing industry competition, we’ll investigate how to get the upper hand through utilising personal relationships to identify the values of today’s traveller and deliver what they really want.

14
Jan
2016
SHARED IDEAS: CURATE COLLECTIVELY – MIKE SAVAS

1 -min. read How can travel brands and travel designers collaborate more effectively to add imaginative value? With the rise of OTAs and ever-increasing industry competition, we’ll investigate how to get the upper hand through utilising personal relationships to identify the values of today’s traveller and deliver what they really want.

14
Jan
2016
SHARED IDEAS: SIZE MATTERS – RAUL LEAL

1 -min. read Can big and boutique ever go hand-in-hand? We’ll discover whether the traditionally defining requirement of a boutique hotel to have a small number of rooms still resonates with the contemporary crowd – or whether some larger establishments with a nonetheless ’boutique’ attitude could also lay claim to the title, and what this means going forward.

14
Jan
2016
SHARED IDEAS: GROWING PAINS – BRAD WILSON

1 -min. read As the lifestyle sector continues to expand and niche hotel brands launch additional properties, how can they scale up yet retain a boutique experience? With the concept of ‘cool’ at increasing danger of being exploited, we’ll figure out how to build a successful brand without alienating the original trendsetting crowd that made you.

14
Jan
2016
SHARED IDEAS: GROWING PAINS – TINA EDMUNDSON

1 -min. read As the lifestyle sector continues to expand and niche hotel brands launch additional properties, how can they scale up yet retain a boutique experience? With the concept of ‘cool’ at increasing danger of being exploited, we’ll figure out how to build a successful brand without alienating the original trendsetting crowd that made you.

14
Jan
2016
SHARED IDEAS: LIFE ON THE EDGE – AVI BROSCH

1 -min. read If lifestyle has gone mainstream, what do the independents of tomorrow need to do to be seen as authentic, unique, and edgy? As traditional splinters and the parameters of mainstream widen, we’ll investigate whether the transition from boutique to design to lifestyle hotel is really more than just a question of semantics.

14
Jan
2016
SHARED IDEAS: LIFE ON THE EDGE – CLAUS SENDLINGER

1 -min. read If lifestyle has gone mainstream, what do the independents of tomorrow need to do to be seen as authentic, unique, and edgy? As traditional splinters and the parameters of mainstream widen, we’ll investigate whether the transition from boutique to design to lifestyle hotel is really more than just a question of semantics.

14
Jan
2016
SHARED IDEAS: EXPRESS YOURSELF – MARI BALESTRAZZI

1 -min. read With minimalist modernism, shabby chic and nostalgic opulence all attracting creative travellers, what does contemporary look like today?

14
Jan
2016
SHARED IDEAS: EXPRESS YOURSELF – KEVIN O’SHEA

1 -min. read With minimalist modernism, shabby chic and nostalgic opulence all attracting creative travellers, what does contemporary look like today?

14
Jan
2016
SHARED IDEAS: BLURRED LINES – MICHAEL LEVIE

1 -min. read What does the proliferation of lifestyle brands at the mid- and low-ends of the market today say about the high-end traveller of tomorrow? We’ll review how the latest travel trends are impacting luxury consumers’ expectations, and try to decipher which end of the market is really calling the shots.

14
Jan
2016
SHARED IDEAS: BLURRED LINES – NIKI LEONDAKIS

1 -min. read What does the proliferation of lifestyle brands at the mid- and low-ends of the market today say about the high-end traveller of tomorrow? We’ll review how the latest travel trends are impacting luxury consumers’ expectations, and try to decipher which end of the market is really calling the shots.

ONE REBEL’S CAUSE
14
Jan
2016
ONE REBEL’S CAUSE

2 -min. read “The most influential places I have visited were the ones that gave me the chance to really experience the local atmosphere. Therefore I wanted to ensure our guests would experience all of the gems Iceland has to offer”

14
Jan
2016
SMASH CONVENTION WITH ADAM FERRIER

1 -min. read As part of our recharged and rebooted Ministry of Ideas, on Monday 8 June LE Miami will be launching our first-ever interactive workshops.

14
Jan
2016
DEFINING CONTEMPORARY TRAVEL: SIMONE BOSE

1 -min. read Simone Bose, Office Manager for Coach Europe, talks about creating tailored travel experiences for time-poor clients in the latest in our series on defining contemporary travel.

14
Jan
2016
DEFINING CONTEMPORARY TRAVEL: ANNE GOLDEN

1 -min. read Regional Vice President in the UK for Morgans Hotel Group, Anne Golden, talks to LE Miami about individuality, instant gratification and defining cool when it comes to contemporary travel.

14
Jan
2016
DEFINING CONTEMPORARY TRAVEL: LINH TRAN

1 -min. read M&C Saatchi’s Travel Manager, Linh Tran, on what her creative corporate clients expect from an contemporary travel experience and her own definition of contemporary luxury.

14
Jan
2016
DEFINING CONTEMPORARY TRAVEL: LOIC LE BERRE

1 -min. read Loic Le Berre, General Manager of Buddha-Bar Hotel Paris (the venue for our 2014 launch event in Paris) tells LE Miami what defines a contemporary luxury travel experience for the Buddha-Bar brand.

14
Jan
2016
DEFINING CONTEMPORARY TRAVEL: CAROLINE ABS

1 -min. read Caroline Abs, Senior Director of International Marketing at Sony Music Entertainment, on the evolution of contemporary luxury travel.

14
Jan
2016
DEFINING CONTEMPORARY TRAVEL: CHRIS KIRKWOOD

1 -min. read We grabbed Chris Kirkwood, VIP Agent for Warner Music at BCD Travel, at our NYC launch to talk about how comfortable and cutting-edge exist together in his definition of contemporary travel.

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