MINISTRY OF IDEAS: FOOD FOR THOUGHT DINNER SERIES
In the run-up to an immersive two days inspiring the future of contemporary travel; getting up to speed with the tech advancements due to shake the business world to its core; and forecasting the global trends of tomorrow, we’ve got the creative ball rolling to kickstart our mission to change the face of contemporary travel.
The months leading up to Ministry of Ideas 2018 have played host to three thought-provoking – and delectable – dinners in collaboration with the thought leaders of travel, design and culture, SUITCASE Magazine, Surface Magazine and Sleeper Magazine.
Hotbeds for innovative thinking, each dinner was attended by the industry’s most disruptive visionaries and CEOs, who explored the shifts in consumer behaviour that are shaping the trends defining the future of business and the hospitality space – the same consumer movements that are driving this year’s Ministry of Ideas agenda.
To celebrate our partnership with SUITCASE Magazine, we teamed up with experts in multi-sensory experience design, Bompas & Parr, who created a mind-bending menu that served as the ultimate icebreaker for the duration of the evening. Conversations exploring Silicon Valley’s appetite for microdosing and fasting were accompanied by the aptly named dish “Fasting is the New Feasting”; while another named “The Joy of Fats” provided a witty repartee to the millennial generation’s determination to engage in meaningful social initiatives in response to the excessive lifestyles of the Baby Boomers.
Get a taste for the goings-on and discover the top four trends that came out of the SUITCASE dinner.
Ministry of Ideas x SUITCASE Magazine present Food for Thought from LE Miami on Vimeo – video produced by Beyond Luxury Media Ltd., filmed and edited by Philippe Stenier, Senior Videographer
FOOD FOR THOUGHT: 4 TRENDS EXPLORED AT THE SUITCASE DINNER
Physical fitness is going sci-fi, with Silicon Valley’s brightest young things turning to ‘nootropics’ (engineered products that offer brain-boosting properties such as chewable coffee gummies Go Cubes), toxin-fighting ingredients (see Dirty Lemon’s detox drinks incorporating charcoal and collagen) and even controversial gene editing therapy (think anti-aging mice) in their quest for total transformation. As the trend for “self-optimisation” moves beyond just wellness to chemical and scientific intervention, dieting is out and ‘bio-‘ or ‘body-hacking’ is in.
No longer just the reserve of stoned teenagers, cannabis is big (canna)business as consumers start seeing the green stuff as a gateway to a more balanced self. In California (obviously) there’s cannabis yoga, a cannabis-friendly gym and even cannabis high tea. Meanwhile, inspired by the hallucinogenic experiments of the Beat Generation today’s aspiring psychonauts are turning to the powers of ayahuasca to reach the next level of spiritual and intellectual attainment – see Entrepreneurs Awakening’s ayahuasca retreats for professionals for proof.
The hippies of the ‘60s and ‘70s promised to change the world, yet ended up becoming one of the most materialistic generations ever. Now the younger generation are keen to right their wrongs by weaving philanthropy into every aspect of their behaviour – including their purchasing decisions. Whether it’s turning trash walks into a luxury activity, making trainers out of recycled plastics or inventing meatless burgers, today’s brands must also be in the business of miracles.
The rise of immersive theatre, choose-your-own-adventure television programmes and virtual reality has seen a movement from storytelling to ‘story-doing’, where the traveller is at the heart of the action. Rather than participate in a traditional safari, conservation-minded travellers are going rhino tagging, and rather than simply watching a concert, music lovers would rather get up there with the band. The next wave of immersive experiences will see technology and real-life interaction come together to create collective and co-created stories that are completely immersive and unique.