6 -min. read The jury’s out on artificial intelligence, with as many travel brands battling against it as they are incorporating it. Like it or not, AI is reshaping the way we travel – but it doesn’t (and shouldn’t) replace the human touch, writes Jen Murphy.
5 -min. read Have you met the new face of high fashion, Lil Miquela? (FYI: she’s a super-cool Instagram influencer who, well, doesn’t really exist.) Find out how evolving virtual ‘avatars’ like her could impact the way travel brands behave online.
3 -min. read In an always-on age where technology is evolving to mimic and even surpass human capabilities, the notion of a ‘connected’ experience is changing rapidly. As these insights from Ministry of Ideas prove, smart brands are embracing this shift and cashing in on the plentiful opportunities on offer…
3 -min. read In the new age of data sharing, how do brands connect emotionally with the customer of the future? We caught up with Dan Clay, Partner in Innovation at Lippincott and speaker at this year’s Ministry of Ideas, to hear how ‘transparent existence’ could impact the travel industry.
6 -min. read From virtual chatbots programmed to surprise and delight to sci-fi novelties working the lobby, Ana Andjelic navigates the right (and wrong) way to emulate the Japanese spirit of hospitality and service with the help of AI.
4 -min. read Blurring the lines between selfie culture and reality, Cindy Sherman’s recent reappearance on Instagram has caused a stir in the art world. Lisa Davidson examines the relationship between surreality and our IRL personas.
7 -min. read From blockchain-assisted transport to itineraries curated by artificial intelligence, James Davidson outlines how tech is revolutionising the high-end travel industry from behind the scenes.
6 -min. read As artificial intelligence edges ever closer to Spike Jonze’s imagination, we’re losing the very thing that sets us apart from machines: empathy.