AI VERSUS THE HUMAN TOUCH

AI versus the human touch
24
Jul
2018
AI VERSUS THE HUMAN TOUCH

6 -min. read The jury’s out on artificial intelligence, with as many travel brands battling against it as they are incorporating it. Like it or not, AI is reshaping the way we travel – but it doesn’t (and shouldn’t) replace the human touch, writes Jen Murphy.

29
Jun
2018
INFLUENCE: VIRTUAL REALITY? THE RISE OF THE DIGITAL INFLUENCER

5 -min. read Have you met the new face of high fashion, Lil Miquela? (FYI: she’s a super-cool Instagram influencer who, well, doesn’t really exist.) Find out how evolving virtual ‘avatars’ like her could impact the way travel brands behave online.

14
Jun
2018
3 WAYS TECH CAN TEACH US TO CREATE CONNECTED EXPERIENCES

3 -min. read In an always-on age where technology is evolving to mimic and even surpass human capabilities, the notion of a ‘connected’ experience is changing rapidly. As these insights from Ministry of Ideas prove, smart brands are embracing this shift and cashing in on the plentiful opportunities on offer…

Dan Clay - via Lippincott
17
Apr
2018
MINISTRY OF IDEAS: MEET DAN CLAY, PARTNER, INNOVATION, LIPPINCOTT

3 -min. read In the new age of data sharing, how do brands connect emotionally with the customer of the future? We caught up with Dan Clay, Partner in Innovation at Lippincott and speaker at this year’s Ministry of Ideas, to hear how ‘transparent existence’ could impact the travel industry.

27
Mar
2018
IS ARTIFICIAL INTELLIGENCE THE OMOTENASHI OF THE FUTURE?

6 -min. read From virtual chatbots programmed to surprise and delight to sci-fi novelties working the lobby, Ana Andjelic navigates the right (and wrong) way to emulate the Japanese spirit of hospitality and service with the help of AI.

28
Dec
2017
INFLUENCE: THE NEW REALITY

4 -min. read Blurring the lines between selfie culture and reality, Cindy Sherman’s recent reappearance on Instagram has caused a stir in the art world. Lisa Davidson examines the relationship between surreality and our IRL personas.

BFRS on Mars
29
Nov
2017
SEEING BEYOND SPACESHIPS AND HUMANOIDS: HOW THE EMO-TECH REVOLUTION IS SHAPING OUR TRAVEL FUTURES

7 -min. read From blockchain-assisted transport to itineraries curated by artificial intelligence, James Davidson outlines how tech is revolutionising the high-end travel industry from behind the scenes.

Her, Spike Jonze
24
Feb
2017
THE EMPATHY (R)EVOLUTION AND THE BACKLASH TO AI IN TRAVEL

6 -min. read As artificial intelligence edges ever closer to Spike Jonze’s imagination, we’re losing the very thing that sets us apart from machines: empathy.

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