7 -min. read Visual language: the brain-ache of high-end travel brands… It’s one of the make-or-break factors that either veers you towards industry domination or demolition. James Davidson explores the importance of meaning and purpose behind a brand’s aesthetic.
4 -min. read Symbolic, visceral and more closely linked to memory than any other sense, smell is a powerful brand language that convincingly conveys identity and differentiation; so why are many brands yet to crack the code of olfactive branding?