LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

21
Nov
2017
LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

7 -min. read Visual language: the brain-ache of high-end travel brands… It’s one of the make-or-break factors that either veers you towards industry domination or demolition. James Davidson explores the importance of meaning and purpose behind a brand’s aesthetic.

17
Oct
2017
WHY VISCERAL LANGUAGE IS THE NEXT BRAND-BUILDING TERRITORY

4 -min. read Symbolic, visceral and more closely linked to memory than any other sense, smell is a powerful brand language that convincingly conveys identity and differentiation; so why are many brands yet to crack the code of olfactive branding?

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