WHY VISCERAL LANGUAGE IS THE NEXT BRAND-BUILDING TERRITORY

19
Oct
2017
WHY VISCERAL LANGUAGE IS THE NEXT BRAND-BUILDING TERRITORY

4 -min. read Symbolic, visceral and more closely linked to memory than any other sense, smell is a powerful brand language that convincingly conveys identity and differentiation; so why are many brands yet to crack the code of olfactive branding?

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