LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

21
Nov
2017
LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

7 -min. read Visual language: the brain-ache of high-end travel brands… It’s one of the make-or-break factors that either veers you towards industry domination or demolition. James Davidson explores the importance of meaning and purpose behind a brand’s aesthetic.

ECAL, More Rules for Modern Life
19
Apr
2017
BETTER BY DESIGN: WHAT DOES HOTEL DESIGN MEAN IN 2017?

6 -min. read There’s so much happening in the hotel design world that it’s almost impossible to distil its greatest moments. But that shouldn’t stop rebels from trying.

05
Dec
2016
GET WITH THE PROGRAMME: PUTTING THE EXPERIENCE BACK INTO TRAVEL

7 -min. read As the war between the old guard and the new heats up, it’s never been more important for hotels to feed travellers’ craving for experience.

04
Nov
2016
DREAM TO BE DIFFERENT: STANDING UP TO THE HOMOGENISATION OF CULTURE

7 -min. read Where have all the individuals gone? At a time when social media has created a ‘global village’, maybe a little dissonance wouldn’t be a bad thing.

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