INFLUENCE: VIRTUAL REALITY? THE RISE OF THE DIGITAL INFLUENCER

29
Jun
2018
INFLUENCE: VIRTUAL REALITY? THE RISE OF THE DIGITAL INFLUENCER

Have you met the new face of high fashion, Lil Miquela? (FYI: she’s a super-cool Instagram influencer who, well, doesn’t really exist.) Find out how evolving virtual ‘avatars’ like her could impact the way travel brands behave online.

Image from the series Plástico, filmed by Coke Bartrina; art direction Nuria Val / original concept by Pepi de Boissieu
17
May
2018
INFLUENCE: PLASTIC IS NOT FANTASTIC

Plastic: it’s by far the most concerning threat to the environment – one that’s not gone unnoticed by influencers and the industry’s most forward-thinking hoteliers. Get inspired by the visionaries who are taking action to right the world’s previous wrongs and build a more sustainable future.

02
May
2018
INFLUENCE: RAIDING THE ARCHIVES

Get stuck into Instagram’s best online visual archives – accounts cum personal moodboards that document everything from fashion to film to push their own aesthetic agenda. Find out why hotel brands should be swapping conventional hotel photography for historical visuals to Insta-paint their own story.

Featured image is by Olivia PurvisLisa Purvis
11
Jan
2018
INFLUENCE: UP CLOSE AND PERSONAL

Learn how social media influencers are getting their cameras involved in their most private and intimate moments, and how this online transparency is guiding the social behaviours, pleasures and inclinations of the social-media-savvy public.

Image is courtesy of Netflix
01
Dec
2017
INFLUENCE: HOW NOSTALGIA IS SHAPING OUR NOW

Come on, everyone – for nostalgia’s sake! Lisa Davidson delves deeper into the emergence of nostalgia in our everyday. Sure, it can go down a treat with both the oldies and young ‘uns, but don’t serve it neat. Always mix it up with something new…

Via Ancient Hearts
31
Oct
2017
INFLUENCE: CONTEMPORARY WITCHCRAFT AND THE NEW MYSTICISM

Influence is a new regular feature that explores the power of influencers in contemporary culture. Travel industry, beware: wellness, mysticism, spirituality and a dark moodiness have combined to brew a trend-setting, independent witch who y’all should be dying to meet.

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