INFLUENCE: VIRTUAL REALITY? THE RISE OF THE DIGITAL INFLUENCER

29
Jun
2018
INFLUENCE: VIRTUAL REALITY? THE RISE OF THE DIGITAL INFLUENCER

5 -min. read Have you met the new face of high fashion, Lil Miquela? (FYI: she’s a super-cool Instagram influencer who, well, doesn’t really exist.) Find out how evolving virtual ‘avatars’ like her could impact the way travel brands behave online.

Image from the series Plástico, filmed by Coke Bartrina; art direction Nuria Val / original concept by Pepi de Boissieu
17
May
2018
INFLUENCE: PLASTIC IS NOT FANTASTIC

6 -min. read Plastic: it’s by far the most concerning threat to the environment – one that’s not gone unnoticed by influencers and the industry’s most forward-thinking hoteliers. Get inspired by the visionaries who are taking action to right the world’s previous wrongs and build a more sustainable future.

White Guy Blinking
07
Feb
2018
Influence: Stay in the Loop

5 -min. read The unstoppable rise of the humble GIF has placed it firmly in the cultural zeitgeist, with brands from Airbnb to Apple getting in on the (moving) action. Lisa Davidson explores how the travel industry can capitalise on the wordless revolution.

Featured image is by Olivia PurvisLisa Purvis
11
Jan
2018
INFLUENCE: UP CLOSE AND PERSONAL

5 -min. read Learn how social media influencers are getting their cameras involved in their most private and intimate moments, and how this online transparency is guiding the social behaviours, pleasures and inclinations of the social-media-savvy public.

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