LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

29
Nov
2017
LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

7 -min. read Visual language: the brain-ache of high-end travel brands… It’s one of the make-or-break factors that either veers you towards industry domination or demolition. James Davidson explores the importance of meaning and purpose behind a brand’s aesthetic.

09
Apr
2018
FIGHT CLUB: CAN THE HOTEL INDUSTRY WIN ITS WAR AGAINST AIRBNB?

9 -min. read Lawsuits and legislations are desperate and futile against a company that is valued as much as Hilton and Hyatt combined. Perhaps it’s time for hotels to reconsider what they are and what they can be, to embrace what Airbnb offers and to capitalise on what they don’t, argues James Davidson.

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