3 REASONS WHY ETHICS ARE THE NEW AESTHETICS

Photo by Alex Harvey
13
Jul
2018
3 REASONS WHY ETHICS ARE THE NEW AESTHETICS

5 -min. read Today’s successful brands are more than a logo and colour palette: they’re a personality unto themselves, known and understood by consumers as if they were a friend. Kate Hamilton maps out the formula for brands looking to find their human side.

31
Aug
2017
FIGHT CLUB: CAN THE HOTEL INDUSTRY WIN ITS WAR AGAINST AIRBNB?

9 -min. read Lawsuits and legislations are desperate and futile against a company that is valued as much as Hilton and Hyatt combined. Perhaps it’s time for hotels to reconsider what they are and what they can be, to embrace what Airbnb offers and to capitalise on what they don’t, argues James Davidson.

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