11 HOWARD BRINGS ‘CONSCIOUS HOSPITALITY’ TO NEW YORK
Just a block from Central Park, the flagship of Barry Sternlicht’s 1 Hotels & Resorts takes eco-consciousness and hotels to a whole new level, as fellow contributor Juliana talked about after its opening last year. We personally thought it was one of the best new hard products we had seen in a long time, and cannot wait for the brand to expand further and some of its sensible ideas to find their way into other hotels.
If 1 Central Park is moving boundaries on eco-consciousness, 11 Howard – another Manhattan newcomer, though all the way down in Soho – wants to become the definition of ‘conscious hospitality’, with each aspect ‘operated with awareness, purpose and thoughtful consideration’.
How will it do that? The hotel, set to open in April, has partnered with a range of non-profit organisations to give back to the local community and beyond. Local youth from Groundswell – a New York organisation dedicated to community public art and advancing social change – has worked under the mentorship of artist Jeff Koons to create a mural on the south-facing wall of the hotel.
Guests can tailor their minibar through in-room tablets with products from Thrive Market – a membership-based online marketplace selling healthy food and products below retail prices, matching every paid membership with a free membership for a low-income American family, and Conscious Commerce. Other partners include the Global Poverty Project and FEED – an organisation that provides over 87 million meals to children and families around the world.
Art is a major focus throughout the hotel’s 211 rooms and public spaces. There is a neon art piece by Dan Attoe at the top of the blacken steel cylindrical staircase in the lobby, where an Alexander Calder mobile from 1976 is the centrepiece.
All rooms have 11-foot ceilings, furniture designed by studio SPACE Copenhagen, and a single art piece by ceramist Katie Yang.
Bathrooms feature marble and brass and come with Grown Alchemist and Glossier products.
The hotel’s restaurant will serve French cuisine from Stephen Sarr (owner of Morimoto and Buddakan). Other public spaces include The Library, The Creative Studio, and The Blond – a nightclub, bar and lounge. Want to head out and explore New York? Boosted boards are available for guests at reception.
Room rates start at $400 excl. tax for a compact ‘Howard Queen’, which comes in at 17-18 sq m (190-195 sq ft). That goes up to $550 for a King room with outdoor terrace at 23-24 sq m (253-261 sq ft).
[Photos / Rendering: 11 Howard]