2 -min. read

Already The Asbury Hotel is shaking up the Jersey Shore, and it’s not even open yet.

On Saturday February 20, the boutique hotel, which will officially debut on May 26, hosted the first-ever session of Salt School, a 10-week hospitality training course run by David Bowd, the hotelier behind Salt Hotels who is also overseeing Programming and Operations at The Asbury with a long-term management agreement.


Each 2.5-hour class will focus on a different aspect of the hospitality industry, taught by hospitality management professionals, and will show students “real life applications” in the hotel world. Here’s a gander at the curriculum:

  • The Business of Hospitality
  • The Guest Experience
  • Human Resources & Workplace Behavior
  • Revenue Management
  • Hospitality & The Law
  • Financial Principles
  • Food & Beverage
  • Technology & Social Media
  • Sales & Marketing

And here’s a gander at some of the hotel pros expected to speak (fellow rebels from Sixty Hotels and Morgans Hotel Group are included and potential applicants should also keep an eye out for our very own Event Director Cj, who will be schooling this first batch of students on how contemporary hotel brands should be using marketing and why trends matter on March 19…!):

SaltSchoolOnly 140 students have been accepted and reportedly, preference was given to residents of Asbury Park. This is a smart move, considering that after “graduation” from Salt School, the graduates will be able to apply for positions at The Asbury, meaning they’ve already got a great foundation of training and could easily be hired.

Following the first session on Saturday, Bowd commented:

I think we can say that we were overwhelmed with the response of the students: they were so highly engaged and interested in the world of hospitality. 140 students came to the session and the age range was 15-60.

But even if the students move onto different hotels, we still love what Bowd and Salt Hotels are doing here, not just for their brand (which is practically an anomaly amongst smaller lifestyle hotels) but for the students who attend the school. In fact, Bowd said it best in a statement to an Asbury Park paper:

The hospitality industry is so unique because it doesn’t really care who you are or where you come from—you can rise to become whoever you want to be,” said Bowd. “Throughout my career, I have had incredible mentors that have helped me become who I am today, and it is my turn to give back to the industry that I love. That is what Salt School is all about—providing Asbury Park residents a chance to achieve their own personal goals.”


Of course, this won’t be an easy A. As Salt School notes, students are expected to attend every class to graduate. So stay in Salt School, kids!

[Photos: The Asbury]


Juliana Shallcross
A self-confessed hotel addict, Juliana Shallcross has been reporting on hotels around the world for more than a decade. She was previously the managing editor HotelChatter.com. A good portion of her job involves sleeping in new hotels, obsessing over technology and keeping tabs on the ever-changing hospitality landscape. She's based in Los Angeles.

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