‘EVERY HOUSE’ CAN NOW LOOK LIKE SOHO HOUSE
Soho House Group, the members-only club with locations (and hotel rooms) in London, Berlin, Istanbul, New York, Chicago, West Hollywood and Los Angeles, is taking a cue from traditional hotels by offering its members a way to take the Soho House experience home with them.
Soho Home, which just launched this week, features a range of “furniture, art, glassware, crockery and soft furnishings” that can be found in Soho Houses around the world. A few of the examples Soho House founder Nick Jones mentioned in an email to members include the crystal glass you sip your Negroni from at 76 Dean Street or the leather chesterfield you sit on at Soho House Chicago. Toiletries and beauty products from Cowshed, Cheeky, and Neville are also available, as well as vintage furniture specially picked out by the Soho House team.
Soho House already has a book out called Eat, Drink, Nap, that shows readers how to replicate the Soho House experience for themselves, but clearly the retail site is taking this idea one step further.
Currently, the store is only open to Soho House UK members via the House Seven log-in. Non-Soho House members will have a chance to order Soho House goods later this year. But don’t fret, you don’t have to be a member to shop at some of our other favorite hotel retail sites like Standard, Ace, W, and Virgin.