3 -min. read

Just in case you weren’t already convinced that New York’s NoMad district was as hot as the trend pieces say it is, along comes the newest lifestyle hotel in the neighborhood—The James New York – NoMad.

The newest James Hotel is now in a preview phase, with preview rates starting at $275, making this summer the perfect time to get thee to NYC to hotel-hop. With so many great restaurants in the area, not to mention Madison Square Park, The James – NoMad is a good bet for summer city exploration, smack bam in the middle of all the good stuff. (And, of course, close to many other hot hotels worth a visit.)

It will be interesting to see how The James executes its vision of “a mindfully modern experience,” given how much has changed in the hotel landscape since the first NYC James — The James New York – SoHo — opened in 2010. At that time, its highlights —the minimalist design, eco-friendly amenities and rooftop bar with craft cocktails and jaw-dropping views — weren’t quite as common as they are now.

According to a press release, the new property will stick with the James brand’s core pillars of “Connection, Consciousness and Community,” and commit to a strong local influence, just like its sister hotels — in addition to SoHo, there’s the original James Hotel in Chicago and the new James West Hollywood.

For The James NoMad, this is most visible in the art on display in the 366 guest rooms, as well as public spaces. Local artists commissioned for the work include Justine Hill, Tamara Zahaykevich, Adrian Coleman, Carrie Johnson, Nancy Starrow, and Margaret Evangeline. Some of the design elements and furniture in the rooms are also locally crafted, and the overall effect, as brought to life by designer Thomas Juul-Hansen, is meant to be eclectic and residential.

We love the look of the grated brass minibars (nice to see the booze at a more easily accessible height than usual!), the hand-carved bathroom vanities, and the pops of bright color in the geometric throw pillows on the beds. Room types include Queens and King Deluxes; suites include King Jimmy Suites, with separate living area and 2 bathrooms, and King James Suites, which are even more spacious.

Food-wise, The James NoMad is going to have a star player as its signature restaurant — but not until the early fall, when Scarpetta moves into the hotel from its current Meatpacking District location. Until then, during the preview phase, guests can enjoy snacks, along with wine and spirits, from their in-room curated pantry.

More amenities coming later in the summer include James Club access for members, where they can have light bites and other tasty treats from local bakeries and restaurants, as well as a fitness center with Peloton bikes, James yoga mats and meditation cushions.

Keyless room entry, in-room tablets and a mobile app for ordering room service and streaming entertainment are also on the horizon later this year.

[Photos: The James]


Rebecca Wallwork
Rebecca Wallwork is a writer based in Miami Beach, although you’ll also find her checking out the newest hotels in New York City. She is a former contributing editor to HotelChatter, and loves dogs and books as much as she does hotels.

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