2 -min. read

From Hustler to Hotel….

Hollywood golden girl Gwyneth Paltrow is making it her personal mission to bring London’s exclusive Arts Club to West Hollywood, recently enlisting architectural firm Gensler to transform the cringe-inducing Hustler retail store on Sunset Boulevard into a swish and modern Arts Club outpost, complete with a wellness center, restaurants, cinema, nightclub, and most excitingly, 15 guest rooms for members.

Big plans are also in the works for the rooftop where a terrace, a swimming pool, and a helipad are all being put in. Another private dining terrace will be found on the fifth floor along with the fitness center and the screening room. Hotel rooms will be on the sixth floor, while the Japanese-Latin restaurant will be on the eighth floor. Yet another terrace and a members-only lounge will be on the seventh floor. There will even be a chance for the public to get close to the Arts Club as the L.A. location plans on having retail spaces and an art gallery on the first floor. (How generous of you, Gwen. xoxo.)


Interestingly, the L.A. Arts Club, and its average annual membership fee of about $3,000, will be just down the road from another members-only club, the Soho House West Hollywood, which despite having one of the prettiest rooftop terraces in the city, does not offer hotel rooms. However, Soho House members will get a chance to stay overnight with their club in L.A. when the Soho House Downtown Los Angeles outpost opens later this year.

[Rendering via DeZeen]


Juliana Shallcross
A self-confessed hotel addict, Juliana Shallcross has been reporting on hotels around the world for more than a decade. She was previously the managing editor A good portion of her job involves sleeping in new hotels, obsessing over technology and keeping tabs on the ever-changing hospitality landscape. She's based in Los Angeles.

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