2 -min. read

Radisson Hotels aren’t usually associated with high design, cutting edge technology, thought-provoking art, cultivated experiences, or other superfluous terms that are often used to describe lifestyle hotels. Yet Radisson is hoping to achieve that association with their new lifestyle select brand, Radisson Red.


Radisson Red was announced back in early 2014  as a new brand with a “forward-thinking focus on design and detail, the customer experience, personal interaction, personal choice, and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.” The term millennial wasn’t mentioned in the announcement back then, but now Radisson Red has come out of the closet as a hotel for the “millennial mindset” – meaning anyone who appreciates art, music, fashion and design. And also Minneapolis, as that’s where the first Radisson Red for the U.S. will open on 1 December. (A Red already opened in Brussels last April and another is expected to open in Campinas before the year is out.)

This Red-head will feature 164 studios (the Radisson Red term for guest rooms);  a signature F&B outlet called OUIBar + KTCHN (yes, missing the “i” like that), which will serve fresh and local food; a 24/7 fitness centre; and a 1,000-sq.ft. game studio with a ping-pong table and other interactive games. Oh and, of course, there’s free WiFi too.

When Art meets Design. #radissonred #radissonredbrussels

A photo posted by Radisson RED Brussels (@radissonredbrussels) on


But most interestingly, Radisson Red guests will be able to control a lot of their experience through the Red app. Guests can check-in and check-out through the app, as well as use it for keyless entry, requesting items, take-out orders from the restaurant, and even hitting up other guests in a special Red chat room. Roxanne….

When you can't stop having #fun. #RadissonRED #RadissonREDBrussels #pillowfight #Brussels #hotel

A photo posted by Radisson RED Brussels (@radissonredbrussels) on


Rates for Radisson Red Minneapolis start at $149.

[Photos: Radisson Hotels]


Juliana Shallcross
A self-confessed hotel addict, Juliana Shallcross has been reporting on hotels around the world for more than a decade. She was previously the managing editor A good portion of her job involves sleeping in new hotels, obsessing over technology and keeping tabs on the ever-changing hospitality landscape. She's based in Los Angeles.

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