3 -min. read

Does the idea of the ‘package holiday’ fill you with fear? Well, shudder no more: this summer London-based hotel brand The Hoxton is turning those stereotypes around and getting in on the hotel-turned-festival trend by launching Hoxton Holidays. And no, that doesn’t mean a trip around East London’s finest hotspots, but rather ‘the ultimate city to sea adventure’ to Obonjan, a sun-soaked island on Croatia’s Adriatic coast and THE ‘it’ destination of last summer.

In case you missed the memo, Obonjan is a 10-week long island experience that debuted, with much praise and Instagram frenzy, last summer. Now it’s back for its second year, this time bringing in even more names and brands on board for a creative programme uniquely designed by a collection of influential curators. Along with The Hoxton, these include Gilles Petersen, Phonica Records, The Numinous, Electric Elephant, Hunger Magazine, Creative Social and more. As well as curating a week of events, The Hoxton has taken over five bell tents for the duration of the festival and dressed them up in the style of its rooms.

Back to Hoxton Holidays and the start of the adventure: trips begin in the city, with 24 hours in either London or Amsterdam. Guests will check in to The Hoxton (Holborn or Amsterdam), where there will be welcome gifts in their room. They’ll be taken on a journey, curated by The Hoxton, showcasing some of the best bits of each city. The tab, the transport, the table reservations: everything will be covered. In London, guests can expect a black cab journey with a twist; a personalised trip to KERB Camden Market; a Pimm’s picnic on Primrose Hill; sky-high dining at Duck & Waffle with a custom Hoxton Holidays menu; and a late-night tee off at Swingers Crazy Golf. If you’re starting your trip in Amsterdam, you’ll head out on a Hoxton-curated canal cruise with Those Dam Boat Guys; indulge on Dutch pancakes at Pancakes; be pampered at a local salon; savour an intimate evening meal at Libertine; and partake in some retro fun at Eyes on the Prize.

Transfers (excluding flights) and speedboats to Obonjan are organised, and Hoxton Holidaymakers will spend three nights on the island, lapping up the sun and the sea and getting comfy in their Camp Hox tent. Food and drink is included, free time is plentiful, and The Hoxton has also handpicked events for its guests from the creative workshop programme.

Want in? The Hoxton Holidays London-Obonjan package costs £599 including one night at The Hoxton, Holborn, three nights in a Camp Hox tent at Obonjan, welcome goody bag, a full itinerary and extensive food and drink. 

The Hoxton Holidays Amsterdam-Obonjan package costs 699 including one night at The Hoxton, Amsterdam, three nights in a Camp Hox tent at Obonjan, welcome goody bag, and a full itinerary.

(Flights are not included.)


Alice Tate
Alice Tate is a contributing writer to publications including Grazia, Travel+Leisure, BA Highlife, ELLE UK, Telegraph, BuzzFeed, StyleNest, and Refinery29. Her main focuses are travel, food, and fitness.

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