USE APPLE PAY AT EAST MIAMI WHEN IT OPENS ON MAY 9

2 -min. read

It’s been a long time coming, but it looks like we will finally be able to “Feel at East” at East Miami come May. This will be the first U.S. property for the “business traveler with a life” East brand, who already have two hotels in Beijing and Hong Kong.

East Miami’s website appears to be undergoing a revamp but nevertheless, reservations are now being taken on May 9, starting at $279 for an Urban King room. That rate is a part of the hotel’s “Opening Offer”, which includes continental breakfast for two and free WiFi. The latter is not actually that big of a perk, since the entire hotel supposedly has free WiFi. #hmmm. Hopefully, when the new website comes online, the opening deal will include something a little more special. For now, a tangible perk that doesn’t cost extra is the private balcony that is found in all 352 rooms and eight suites, along with 89 one, two, and three-bedroom apartments.

EASTMIA_Urban King Evening HR

We also noticed something rather cool and business traveler-efficient in the hotel amenities list–the ability to pay for the room using Apple Pay. Currently, only Marriott International has this offered in some of their hotel brands. Additionally, East will offer mobile check-in as well as a smartphone app that will allow guests to control various functions of the room from their phone. Another nice touch? Appelles Apothecary, an Australian skin care brand, will do the toiletries.

Aside from a killer location in the heart of the forthcoming Brickell City Centre Shops (anchored by a Saks Fifth Avenue), and Sugar, its 40th-floor rooftop bar and lounge with unreal views of the city, East Miami will also open Quinto La Huello, an outpost of Parador La Huella, Uruguay’s most famous beachside grill.

Ironically, East Miami is not on the beach but rather in the heart of Brickell. This means that spring breakers first-time visitors to Miami may stay away, but business travelers will be totally at East here.

[Photo: East Miami]

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Juliana Shallcross
A self-confessed hotel addict, Juliana Shallcross has been reporting on hotels around the world for more than a decade. She was previously the managing editor HotelChatter.com. A good portion of her job involves sleeping in new hotels, obsessing over technology and keeping tabs on the ever-changing hospitality landscape. She's based in Los Angeles.

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