VICEROY HOTEL GROUP TO LAUNCH THE ZEPPELIN IN SAN FRANCISCO

2 -min. read

Here comes a hotel perfect for Burning Man festival goers visiting San Francisco…after the Burn is over.

As Viceroy gets to work on (finally) renovating the storied L’Ermitage Beverly Hillsthey will also be adding the last touches to the Hotel Zeppelin on Post Street in San Francisco. Exciting! For Viceroy and for San Fran. But first a little history: this property used to known as the Hotel Prescott and was a Kimpton Hotel until last summer’s sudden purge of all the San Francisco Kimpton Hotels, save two. (FYI: Kimpton, which is now owned by InterContinenal Hotel Group, is headquartered in SF.)

Zeppelin

Owned by the Pebblebrook Hotel Trust, the hotel is now managed by the Viceroy Hotel Group, who also run the show at the Hotel Zetta. (Yet these hotels are not to be confused with the Zelos and the Zephyr, also in town.)

And the Zeppelin is boldly promising a very different type of stay. On their website, they describe their hotel as “Contemporary mind-altering hospitality.” Ooo, we’re intrigued already. Here’s the full description:

Hotel Zeppelin rebelliously celebrates the collision of San Francisco’s countercultural tradition with a mischievous approach to contemporary hospitality. Set in a historic San Francisco building moments from renowned Union Square, the hotel celebrates the city’s progressive mindset and transforms it into a living story with a revolutionary attitude. A mind-altering experience with a stylish delivery inspired by those who’ve broken the mold, Zeppelin defiantly invites our guests to do the same.”

Aside from 196 guest rooms, including 20 suites (which as far as we can tell look pretty normcore), the hotel will also have 3,000-sq.ft. of meeting and event space, along with a Zeppelin café curated by Bulldog Coffee and a game lounge ironically anchored by a peace sign and called, The Wreckroom, “a space where creative minds can run free.”

Hotel Zeppelin is aiming for an April 1 opening date with rooms on that night currently going for $336.

[Photo: Hotel Zeppelin]

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Juliana Shallcross
A self-confessed hotel addict, Juliana Shallcross has been reporting on hotels around the world for more than a decade. She was previously the managing editor HotelChatter.com. A good portion of her job involves sleeping in new hotels, obsessing over technology and keeping tabs on the ever-changing hospitality landscape. She's based in Los Angeles.

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