2 -min. read

We recently talked about citizenM and its plans to have 1,000+ of its modular, stylish-but-affordable hotel rooms in London. Another brand that is trying to entice travellers with a similar proposition (high-quality beds and bathrooms, a millennial-oriented social space / café, removing all ‘unnecessary’ traditional elements of a hotel to offer competitive prices) is Z Hotels.

Within the span of a few years, it will have tripled its presence in London. Having started with Z Soho and Z Victoria, it opened Z Piccadilly back in 2014, just off lower Regent Street. Then in 2015 Z Shoreditch followed next to Old Street roundabout. And now, hotels in the City and Marylebone are taking the total to six (that’s in addition to hotels in Liverpool and Glasgow).


Starting with Z City, the 110-room hotel is on Fleet Street, opposite the Royal Courts of Justice. Taking over a former office building, rooms are spread over the lower ground, ground, and three upper floors. If you manage to snag the absolute bargain starting rates of £50 a night, you will be doing without windows, as entry-level rooms are cabin-style. The best ones will be those at the back of the building, overlooking the courtyard and the Temple Church. The gardens on the river offer a beautiful spot for a stroll.


Over in Marylebone, Z Gloucester Place will bring together four buildings and two different hotel concepts. Three of the four buildings (23, 33, and 51-55 Gloucester Place) will have 89 rooms ranging from standard to junior suites. 87 Gloucester Place ‘will offer a unique luxury product’ with 20 bedrooms that range up to ‘Grand Suites’ (which are over 30 sq meters). Rooms start from £80 a night, so we’re curious to see what price point the luxury product will have.


We found this rendering of the ‘large new breakfast room conceived as a connecting gallery’, running behind the townhouses. While January is listed for opening, reservations aren’t live yet, so it may take a little more time before Z expands from affordable chic to contemporary luxury.

[Photos: LE Miami, The Z Hotels. Rendering: Feilden+Mawson]


Paul J DeVries
Paul J DeVries is a freelance travel writer and was previously a contributing editor for HotelChatter.com. Based in London, he knows the city's hotel scene inside out, while also covering the latest in destinations around the world. When not checking out a new hotel, he checks in on the airlines and inflight products that get you there.

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