2 -min. read

Who said contemporary has to mean minimalist? From souped-up classicism to eye-popping maximalism, the younger generation of rebel brands are constantly questioning what ‘the shock of the new’ means today. Emma Love trawls the ‘gram to bring you 2017’s hottest interior design trends.

I WANT ONE OF THOSE: Hoteliers become interior designers (and vice versa)

Once upon a time it was tricky to recreate a hotel look at home. Now, more and more often, you can buy what you see – from lamps and cushions (UXUA in Brazil) to ceramics (Casa Mae in Portugal) made in collaboration with local artisans. Last year, Soho House launched Soho Home and, after their custom furniture and textiles proved popular with guests, Canada’s Fogo Island Inn has set up Fogo Island Shop, selling wares created by locals in collaboration with designers from around the world. That’s not all: interior brands are also turning hoteliers, with LA-based Parachute Home renting out one-bedroom Parachute Hotel and West Elm slated to open properties in Detroit, Savannah and Indianapolis in 2018.

OUTSIDE IN: Greenery goes wild in the city

Long before Pantone named ‘Greenery’ as the colour of 2017, hotel owners had realised the soothing benefits of using plants to enhance design, whether in dramatic vertical living walls, sky gardens or greenhouse-like foliage trailing from a glass ceiling. Airbnb began the year by transforming a London warehouse into a temporary ‘Outside In’ home filled with ivy, conifers and giant cacti; eco-minded brand 1 Hotels has put plants in the rooms of its newest outpost at Brooklyn Bridge; and at Rosemont Hotel & Residences in Dubai (expected to open in 2018) there are plans for an artificial rainforest, no less.

DAYS GONE BY: Nostalgia makes a comeback

When the Four Seasons Hotel at The Surf Club opened in March, it was with a reimagined take on a glamorous past that once attracted the likes of Sinatra and Churchill. Whether it’s a landmark building restored as a hotel (such as The Beekman, which has taken up residence in one of New York’s first skyscrapers), or a hotel that takes inspiration from history (such as The Tamburlaine in Cambridge, which borrows its name and design influences from a Persian emperor in a 16th-century play), the past is so now. Would-be grown-ups take note: this trend’s signature marble bathrooms, original frescoes, glass chandeliers and four poster beds will make you instantly more sophisticated.

MORE IS MORE: Maximalism (breaks all the) rules

Whether it’s leopard print walls, bright paint hues or mixing and matching patterns with a devil-may-care attitude, 2017’s boldest hotels are adapting the approach of looking in the mirror… and putting another thing on. In fairytale-inspired ‘A House for Essex’, by architecture studio FAT and Grayson Perry, tapestries, life-size ceramics and a skull-mosaic floor are a key part of the interiors; while at Hotel Not Hotel in Amsterdam, each room is a work of art. Other interpretations include a retro spin, as at The Dwell Hotel in Tennessee, and colour-happy textiles at The Whitby in New York, Firmdale Hotels’ latest offering.

This article originally appeared in the 2017 print issue of THE SHIFT.


Emma Love
London-based freelance journalist Emma Love specialises in writing about interiors, design and travel for titles such as Elle Decoration and Condé Nast Traveller, where she is a contributing editor. She also writes for publications such as the Financial Times and the Guardian.

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