MINISTRY OF IDEAS 2015 – CLUTTER CUTTERS
JOSH KATZ, Creative Director, Proper & ANTHONY INGHAM, Global Brand Leader, W Hotels Worldwide got together to discuss how you create and sustain a buzz amongst today’s media-saturated savvy travellers when marketing a travel brand. Taking inspiration from the wider creative and advertising industries, they shared their thoughts on how to cut through the clutter and effectively manage a brand – right from inception through to everyday marketing and touchpoints.
Watch it recorded live here:
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