SHARED IDEAS: GROWING PAINS – TINA EDMUNDSON

1 -min. read

SHARED IDEAS: GROWING PAINS – TINA EDMUNDSON

As the lifestyle sector continues to expand and niche hotel brands launch additional properties, how can they scale up yet retain a boutique experience? With the concept of ‘cool’ at increasing danger of being exploited, we’ll figure out how to build a successful brand without alienating the original trendsetting crowd that made you.

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