2 -min. read

For a boutique hotel near the beach, it could have been easy for The Asbury Hotel in Asbury Park, New Jersey to recycle all the usual beach hotel decor trends—faux vintage surf posters, beach cruisers, scuffed up surfboards, and other endlessly annoying “Endless Summer” trinkets.


Instead, The Asbury, under creative director Anda Andrei and Salt Hotels operator, David Bowd, designed a lobby that is modernly casual with its offerings—from the deep-blue stadium seats to the sunken seating area with multi-colored sectional cushions, communal tables near the to-go café, and interchangeable small tables and chairs near the gorgeous, towering bar with four rows of lit-up liquor bottles. Yet all of these work/socialize/hang out spaces look incredibly sophisticated, with nary a surfboard in sight.


One element that we especially adored was the stylish “media center” on the left wall next to the bar. There are shelves and shelves of records, as well as a little nook with a leather banquette, but the section we immediately gravitated towards was for cassette tapes. At last, someone is giving cassette tapes the respect they deserve. Browsing through these shelves is like taking a trip back to the best parts of your teenage years, the moments spent alone in your room, obsessively listening to your favorite band or singer, dreaming about the day when you can strike out on your own.

(And this collection looked far prettier than the fugly cassette stands we used to have in our dorm rooms.)


Music is a big part of The Asbury’s programming, with live events happening nightly throughout the summer. Another fun musical touch? Every floor has a wall of song lyrics, hand-picked by Bowd, that greets guests as they step out of the elevators. Which may be why we couldn’t stop humming, “Take me home tonight” as we explored the rest of the hotel.

Press pause: we’ll have more from The Asbury coming soon!

[Photos: The Asbury and Juliana Shallcross/LE Miami]


Juliana Shallcross
A self-confessed hotel addict, Juliana Shallcross has been reporting on hotels around the world for more than a decade. She was previously the managing editor A good portion of her job involves sleeping in new hotels, obsessing over technology and keeping tabs on the ever-changing hospitality landscape. She's based in Los Angeles.

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