THE SKY’S THE LIMIT FOR SUBSCRIPTION TRAVEL
When it comes to travel, frequent flyers know all the perks – mileage programs, loyalty points, upgrades, lounge access – designed to foster loyalty and repeat business. But, in recent years, there’s been a change in the air thanks to the rise of subscription travel: flat rate membership fees for unlimited travel.
The membership model began in 2013 with the creation of Surf Air, a private airline serving California from a base in Santa Monica. Memberships start at $1,750 a month for unlimited travel on a private jet, plus a $1,000 initiation fee. This means bookings in seconds (via your smartphone), no security lines, and showing up to your private terminal a lazy 15 minutes before the flight. Surf Air is set to launch in Europe next year, flying between London, Zurich, Geneva and Cannes.
RISE, another membership program causing disruption to business travel, offers much the same deal as Surf Air: monthly fees in return for unlimited travel on private planes. It offers subscription memberships for $1,650 to $2,650 a month and operates to four Texas cities — Austin, Dallas, Houston and Midland.
But it’s OneGo that is really set to take the sharing economy to the skies. Operating across seven of the largest U.S. airlines (Alaska Airlines, American Airlines, Delta, JetBlue Airways, Southwest Airlines, United Airlines and Virgin America ), OneGo member fees start at $1,500 for unlimited travel, breaking subscription fees into four options within America: west, central, east and nationwide. Its USP: simple and stress-free booking and no more price shopping.
Subscription travel…the sky’s the limit.