THE REBELS 2014 JUDGE – ADAM FERRIER

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ADAM FERRIER

CONSUMER PSYCHOLOGIST AND PARTNER/CHIEF STRATEGY OFFICER AT CUMMINS & PARTNERS

Adam Ferrier is a consumer psychologist and Chief Strategy Officer at creative agency cummins&partners. After starting his career in forensic psychology, he switched from understanding criminal behaviour to consumer behaviour and became a global cool hunter before joining ad agency Saatchi & Saatchi. Adam then started Naked Communications Asia Pacific in 2004, one of the most successful agencies in Australia and the recipient of Agency of the Year on several occasions. His ‘Overstay Checkout’ idea for Art Series Hotel won the Global WARC Innovation Award 2013 and he was listed in Australian Creative’s Power 20 for 2012 and 2013. Adam is a regular commentator on consumer behaviour for ABC radio and TV (including being a regular panelist on the Gruen series) and has a weekly national segment on radio station MMM. His book, ‘The Advertising Effect: How to Change Behaviour’, is due for release on May 28.

ON TRAVEL: “Contemporary travel is about stories that are unusual, extraordinary and stylish. Today’s traveller will get just as excited about that weird vending machine in the life of their hotel as they will about having a helicopter ride over the Serengeti. Give your guests extraordinary stories to tell their friends and they’ll love you forever.”

THE REBELS 2014 JUDGES PANEL

Adam_Ferrier

ADAM FERRIER

Adam Ferrier is a consumer psychologist and Chief Strategy Officer at creative agency cummins&partners. After starting his career in forensic psychology, he switched from understanding criminal behavior to consumer behavior...
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CONSTANTIN BJERKE

Media entrepreneur Constantin Bjerke is the Founder and CEO of Crane.tv, a storytelling company which in 2011 was named a “top ten European start-up to watch” by the Wall Street...
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INDIA HICKS

With a background that includes stints as a fashion model for houses like Ralph Lauren, royal commentator for multiple television stations and even bridesmaid at Princess Diana’s wedding, India Hicks...
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Kristina_ONeal

KRISTINA O’NEAL

  Kristina O’Neal's New York-headquartered design-and-concept firm AvroKO is equally adept at the disciplines of architecture, furniture, graphics and even fashion. She shares the helm with three additional partners –...
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MR HUDSON

The pedigree of artists singer, songwriter and producer Mr Hudson has collaborated with is stellar, and a testament to his many layers and versatility. He has notched up over 80,000,000...
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YABU PUSHELBERG

From legendary retail destinations like Bergdorf Goodman to hotels including Public Chicago and W Times Square, designers George Yabu and Glenn Pushelberg are renowned for their elegant, sensitive approach towards...
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