THE REBELS 2015 JUDGE – JONAS TÅHLIN
CEO, ABSOLUT ELYX
Jonas holds a Master of Science in Business & Economics and a Major in Marketing from the Stockholm School of Economics. He started his career working for Procter & Gamble in Scandinavia, Western Europe, USA and Latin America, on brands such as Pampers, Ariel, Always and Wella. In 2006 he joined Absolut Vodka as the Head of Western Europe; then in 2008, after Absolut became part of Pernod Ricard, he moved to the USA as Regional Director for the Americas, before being assigned Vice President of Marketing, Vodkas for Pernod Ricard USA. In July 2010, he was promoted to the Board of Directors as Vice President of Brand Development for The Absolut Company (TAC), based in London, before being appointed Vice President of Global Marketing in July 2011 – a position he held for three years before being appointed CEO Absolut Elyx, based in New York City, in July 2014.