5 BRANDS REBELLING FOR A SUSTAINABLE FUTURE
We’re entering a new age of consumer consciousness where activism is at the top of the agenda and brands taking a stand is no longer an option, but a necessity. Today’s travellers want to know you have a purpose behind what you do.
At LE Miami, we’re all about championing causes and encouraging rebellious brands to speak out and take action the things that matter most – to them and their guests. Here’s how some of our Collective are wearing their activist ideals on their sleeve by making sustainability a core part of everything they do.
I REBEL FOR A SUSTAINABLE FUTURE
REBEL: 1 Hotels
CAUSE: Making the most out of wind power
The super-chic, eco-luxe 1 Hotel Brooklyn Bridge is 100% wind powered, occupying a true niche in the sustainability space. Plus, more than half of the materials used in the build were reclaimed and regionally sourced – from recycled closet hangers to hemp-blend Keetsa mattresses – and there’s even a free fleet of Tesla cars for guests.
REBEL: Velaa Private Island
CAUSE: Restoring reefs and protecting ecosystems
This slice of paradise in the Maldives has a Marine Centre that delivers a comprehensive coral care project, including reef restoration, marine life monitoring and educational programmes. As “guardians of the sea”, their sustainability initiatives are more than skin-deep, teaching guests at the exclusive hideaway how to look after the oceans for future generations.
REBEL: Monaci delle Terre Nere
CAUSE: Supplementing the ‘slow food’ movement
A true country boutique, organic food and complete self-sustenance are top of the menu at Monaci. Guests can get involved in the on-site farm and wine estate, actively contributing to the comprehensive slow-living experience and getting fully immersed in the hotel’s “Eco-Bio” identity.
REBEL: Wilderness Safaris
CAUSE: Committing to conservation and communities
Wilderness have been blazing a trail for high-end eco-tourism for decades, dedicated to not only preserving and restoring Africa’s wilderness and wildlife but also changing the lives of local communities. They show that a local ecosystem is about human beings as well as flora and fauna – encouraging guests to further the cause when they return home.
REBEL: The Brando
CAUSE: Going fully carbon neutral
Positioning themselves as “stewards of Tetiaroa”, The Brando’s commitment to carbon neutrality is second to none. Their innovative renewable initiatives span a Sea Water Air Conditioning system (yep, that’s a thing) and extensive strip of solar panels, as well as flow-batteries made from recycled materials and a fully biofuel capable resort.
Are you ready to join the rebels reshaping your industry? To take risks? To be inspired by something provocative? Then it’s time to be part of the movement built on breaking convention; on inspiring connections, causes and creativity.
The future of contemporary travel belongs to those who dare to be different.
Join your next collaborators at LE Miami with a Collective Pass.