5 BRANDS REBELLING FOR AN EQUAL SOCIETY

3 -min. read

We’re entering a new age of consumer consciousness where activism is at the top of the agenda and brands taking a stand is no longer an option, but a necessity. Today’s travellers want to know you have a purpose behind what you do.

At LE Miami, we’re all about championing causes and encouraging rebellious brands to speak out and take action the things that matter most – to them and their guests. Here’s how some of our Collective are pursuing their purpose and stepping up the fight for a truly equal society.


I REBEL FOR AN EQUAL SOCIETY


REBEL: Kimpton
CAUSE: Championing the LGBTQ community

As well as being the first hotel company to score a perfect 100% on the HRC Corporate Equality index, Kimpton are also the Premier National Hotel Partner for The Trevor Project – a crisis and suicide prevention lifeline for at-risk LGBTQ youth. They’re all about dispelling judgement and effecting real, positive change.

Kimpton Nine Zero
Kimpton Nine Zero, a Boston boutique with authentic appeal – via Nine Zero

REBEL: Eaton Hotels
CAUSE: Spreading the activist zeitgeist

Alongside co-working spaces and a members’ club, this mould-breaking hotel also houses a lecture theatre to host events and speakers – from creative visionaries to non-profit activists. It’s a centre geared towards social change, inspired by younger generations but for anyone interested in learning how to give back.

Eaton Hotel
Bringing activist substance to communal spaces at Eaton Hotel – via Sleeper

REBEL: Andaz
CAUSE: Fighting back against HIV/AIDS

AIDS is the leading cause of death among young women worldwide, with the virus still ripping through disadvantaged communities in Africa, so Andaz teamed up with HIV/AIDS charity (RED) to create (ANDAZ)RED experiences in their properties across the world. When guests choose to purchase one of these dedicated products, 30% of profits go towards (RED)’s inspiring crusade to support vulnerable girls fighting the disease.

(Andaz)RED
The Jonathan Adler-designed charitable (Andaz)RED suite at Andaz West Hollywood – via Forbes

REBEL: 11 Howard
CAUSE: Combatting poverty around the world

Taking their ‘conscious hospitality’ vibes to a new level, 11 Howard have partnered with the Global Poverty Project and Feed – two awesome organisations catalysing the movement to end extreme poverty in their own ways. The boutique brand also works with Groundswell to create collaborative public arts projects in their local communities.

11 Howard
11 Howard, a place for creatives to be socially conscious – via Booking.com

REBEL: W Hotels
CAUSE: Furthering the fight for equality

This fashion-first boutique brand give a megaphone to inspiring voices and create new platforms for activists with their ‘Loud and Proud’ events and collaborations. ‘What She Said’ and ‘Queer Me Out’ are provocative, unfiltered speaker series designed to celebrate, educate and inspire.

W New York
W New York bring heightened activism to downtown Manhattan – via W Hotels

Are you ready to join the rebels reshaping your industry? To take risks? To be inspired by something provocative? Then it’s time to be part of the movement built on breaking convention; on inspiring connections, causes and creativity.

The future of contemporary travel belongs to those who dare to be different.

Join your next collaborators at LE Miami with a Collective Pass.

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Henry Wickham
In addition to his day job as a Content Executive for This is Beyond Ltd, Henry spends his time between gigs, music festivals and chronicling the adventures of his endearingly unprofessional cricket team, the Hendrick’s XI.

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