BUYER POWER: BCBG MAX AZARIA GROUP
In the second in our series of interviews with our LE Miami 2016 buyers, we find out what Eudice Paras from BCBG Max Azaria Group in LA will be on the hunt for at this year’s event…
What do you do and how did you get here?
I handle Groups and Meetings for BCBG Max Azria Group, as well as helping to create and run our global travel programme. We wear a lot of hats here at BCBG; one day I could be scrambling to fly in a model for an editorial shoot, the next rounding up all our Retail Managers for a meeting, and by the end of the week advising our owner on the newest and hippest place to visit. I assisted our owner in Design and eventually found my happy home in Travel. I’ve always loved planning events and the travel industry, so it fits perfectly!
LE Miami’s tagline is Rebels With Cause. What makes you a rebel and what would you describe as your (professional) cause?
My cause is to always produce programmes that really speak the culture of BCBG. Being around such a dynamic community has led me to be a passionate person who loves innovation, creativity and self-expression. At the end of the day, I think those are defining traits that all rebels have.
What makes the people who work for your company different?
BCBG stands for “Bon Chic, Bon Genre” (Parisian slang for “Good Style, Good Attitude”), and I feel that everyone at BCBG all encompasses this in their own way. No matter the department, we are all inspired individuals who work together for the greater goal.
What are you looking for when booking travel for your company?
Customer service is a must! We like to keep close relationships with our industry reps and it makes the whole travel experience all-the-better. Our amazing reps make our lives easier, which in turn makes our travellers happy and business just continuously grows from there. Since we are a fashion company, we definitely look for brands that also fit BCBG’s style.
What travel brands do you love?
I love all things boutique and lifestyle! I think the best way to experience a destination is through the eyes of the locals. When I see a brand that embodies this, then I am there no doubt! I am a pretty creative person, so I also notice and appreciate brands that really show their personality throughout their space.
What are you hoping to discover at LE Miami 2016?
Visionary properties that are thinking outside of the box and aren’t scared to be different or push boundaries.