DESIGNING THE EVOLUTION

3 -min. read

DESIGNING THE EVOLUTION

HIGHLIGHTS FROM TUESDAY’S LEADERSHIP LAB

WORDS BY KATIE PALMER

It’s not often you’ll find the biggest names in contemporary travel all in one room. It’s even more unlikely that you’ll find them teamed up, armed with coloured felt tips and sticky notes, competing to win a bright pink bottle of vodka…

But that’s exactly what happened at this year’s Leadership Lab. Hosted by SLS South Beach, 18 influencers from brands big and small, established and burgeoning, were put through their paces by consumer psychologist and brand strategist, Adam Ferrier.

Their mission? To present to their peers on consumer trends and what this means for the evolution of travel.

Debates raged, 20th Century Russian economists were name-dropped, and the phrase “personalisation” was banned. The result was a room wallpapered with ideas straight from the finest minds in the industry (Jason Pomerac, Jonas Rask Eilersen, Tristan Dowell and Brian Jones won the vodka, if you wanted to know).

Check out the pictures on Facebook and stay tuned for the full Leadership Lab report later this year.

THE GUEST LIST

  • Anthony Ingham - W Brand Leader, W WorldwideAnthony Ingham
    W Brand Leader, W Worldwide
  • Ben Pundole - VP of Brand Experience, EDITIONBen Pundole
    VP of Brand Experience, EDITION
  • Brad Wilson - President, Ace HotelBrad Wilson
    President, Ace Hotel
  • Brian Jones - VP of Sales, Commune Hotels & ResortsBrian Jones
    VP of Sales, Commune Hotels & Resorts
  • Claus Sendlinger - Founder & CEO, Design HotelsClaus Sendlinger
    Founder & CEO, Design Hotels
  • David Bowd - Founder, Salt HotelsDavid Bowd
    Founder, Salt Hotels
  • Hugo Jenkins - Head of Global Sales, One Fine StayHugo Jenkins
    Head of Global Sales, onefinestay
  • Jason Pomeranc - Co-Founder, SIXTY HotelsJason Pomeranc
    Co-Founder, SIXTY Hotels
  • Jean-Pierre Marois - President, Les Bains ParisJean-Pierre Marois
    President, Les Bains Paris
  • Jimmy Suh - Chief Revenue Officer, The StandardJimmy Suh
    Chief Revenue Officer, The Standard
  • John Hardy - CEO, John Hardy GroupJohn Hardy
    CEO, John Hardy Group
  • Jonas Rask Eilersen - Founding Director, RASK TravelJonas Rask Eilersen
    Founding Director, RASK Travel
  • Josh Katz - Creative Director, Proper HotelsJosh Katz
    Creative Director, Proper Hotels
  • Norman Aynbinder - CEO & Co-Founder, American ExcursionistNorman Aynbinder
    CEO & Co-Founder, American Excursionist
  • Steven Pedigo - Director of Research, Creative Class GroupSteven Pedigo
    Director of Research, Creative Class Group
  • Tina Edmundson - Global Officer for Luxury and Lifestyle Brands, Marriott InternationalTina Edmundson
    Global Officer for Luxury and Lifestyle Brands, Marriott International
  • Tristan Dowell - Vice President, AndazTristan Dowell
    Vice President, Andaz

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