OWN THE REBELS: THE SHORTLIST REVEALED
Everyone who makes it into the LE collective is a rebel. However, every year a few of you are that little bit more rebellious than the rest, going above and beyond to smash convention with creative collaborations, interactions and disruptions.
It’s these achievements that we come together to recognise in THE REBELS – and after a long wait in which you told us why you deserved to be amongst the shortlist and our panel debated the applications, the final nominees in each category are now live!
Now, it’s your chance to own THE REBELS by voting for who you think deserves to take home the honours in each category. Voting links are below and you have until 8 June to make your selection, before we announce the winners on 9 June at the official REBELS & Closing Party, brought to you by Travel+Leisure and hosted by Morgans Hotel Group at Delano South Beach.
To find out who’s made the cut and choose your REBELS, join Josh Wagner as he takes a trip through the venue for the awards ceremony, Delano South Beach, to reveal this year’s finalists…
GOOD HOTEL AMSTERDAM: PREMIUM HOSPITALITY WITH A CAUSE
Good Hotel Amsterdam introduced a training program which offers custom-made hospitality training to long-term unemployed local Amsterdammers.
SALT HOTELS: SALT SCHOOL
Salt Hotels created Salt School: a 10-week free course to provide an intensive introduction to the hotel industry in Asbury Park, NJ.
W HOTELS: EKOCYCLE
W Hotels joined forces with will.i.am and Coca-Cola and their EKOCYCLE initiative to change minds about how being green can be gorgeous.
MOST ORIGINAL CAMPAIGN
ACE HOTEL DOWNTOWN LOS ANGELES: DEAR DTLA
Ace Hotel gave LA-based artists the chance to get noticed by transforming a highly visible billboard at its Downtown Los Angeles property into a canvas.
ELMA ARTS COMPLEX LUXURY HOTEL: BOX LAUNCH CAMPAIGN
Elma Arts Complex Luxury Hotel placed boxes containing prizes around Israel and online via social media, to delight prospective customers and showcase its range of amenities.
JOIE DE VIVRE HOTELS: THE GOOD MEASURE TOUR
The Good Measure tour hosted bands at Joie de Vivre’s eclectic hotels to bring free, live performances to fans and guests and generate original content.
In partnership with Uber, Provenance Hotels built a campaign to inspire travel between Seattle and Portland, incentivising locals to play in the city ‘next door’.
THE KNICKERBOCKER HOTEL: 109TH ANNIVERSARY
The Knickerbocker Hotel celebrated its 109th anniversary by launching a contest to win a one-night stay at the hotel for the original 1906 rate of $2.00.
MOST CREATIVE COLLABORATION
ACE HOTEL LONDON SHOREDITCH: MOOG SOUND LAB
Ace Hotel London Shoreditch partnered with Moog synthesizer company to convert a room into a state-of-the-art recording studio, before inviting renowned musicians to create and perform original music.
MONDRIAN SOUTH BEACH: DAWN OF MAN
Mondrian South Beach collaborated with NYC-based Dawn Of Man to transform its pool area into an interactive video art installation, by filling it with 250,000 ping-pong balls.
THE BEAUMONT LONDON: ROOM
The Beaumont partnered with Turner Prize winning artist Sir Antony Gormley to create a piece of public art, which forms a sculpture set into the building called ROOM.
THE LONDON EDITION: FLEURS DES RÊVES
The London EDITION, Bompas & Parr and Perrier-Jouët Champagne collaborated to launch the world’s first colour-changing flower shop.
W HOTELS: SNAPCHAT GEOFILTER
After noting the proliferation of Snapchat among guests, W Hotels partnered with the social media platform to release a limited edition series of W-branded filters.
BEST INTERACTION WITH NEIGHBOURHOOD
ACE HOTEL NEW YORK: 5 AT 5 WITH PRESERVATION HALL AND MARTIN GUITAR
In collaboration with New Orleans’ Preservation Hall Jazz Band, Ace hosted a unique iteration of its 5 at 5 series, which placed special attention on music education — pairing the band with talented young performers.
PULITZER AMSTERDAM: PLASTIC WHALE
To help clean up Amsterdam’s canals, The Pulitzer is building a boat from plastic waste and invites guests and neighbours to go plastic fishing.
THE THIEF: RED CROSS – NETWORKING AFTER IMPRISONMENT
THE THIEF supports Oslo Red Cross’ Networking-activity after imprisonment (ORCN) and has organised a series of activities, including a local music festival, to raise awareness and support for the organisation.
UXUA CASA HOTEL & SPA: CAPOERIA SUL DA BAHIA
UXUA sponsored the Capoeira Sul da Bahia festival, hosting professors from around the world and giving young people from the local community the chance to learn more about the physical discipline.
WILDERNESS SAFARIS: VANISHING KINGS – LIONS OF THE NAMIB
Wilderness Safaris took the documentary “Vanishing Kings – Lions of the Namib” to local communities in the region, translating it into native languages and hosting screenings in order to promote sustainable ecotourism.
GREATEST GUEST EXPERIENCE
ACE HOTEL DOWNTOWN LOS ANGELES / LONDON SHOREDITCH: BEDTIME STORIES
At the touch of a bedside button, guests at Ace Hotel are able to explore hours of exclusive readings from world-renowned authors. Guests can also enjoy live recitals at dedicated events.
HOTEL G SAN FRANCISCO: MAKER’S MARKET
Hotel G San Francisco partnered with online boutique Merch to host a series of Maker’s Markets and workshops, showcasing local artisan companies and giving guests the chance to learn something new.
POUSADA LITERÁRIA DE PARATY: MURYCANA FARM BIRDWATCHING EXPERIENCE
Literária hosts birdwatching tours with an ornithologist, which allows guests to see first-hand the impact of what reforestation efforts can have for a region.
REFINERY HOTEL NEW YORK: RESOLUTIONS REFINED
To inspire and support guests’ healthy habits, Refinery and Wellthily partnered with Zappos and UnderArmour to offer guests robust fitness classes run by the best of NYC’s fitness scene.
VELAA PRIVATE ISLAND: CORAL ADOPTION PROGRAMME AND TURTLE NURSERY
Velaa Private Island promotes sustainable tourism by inviting guests to dive with a marine biologist, collect broken fragments of coral and regrow it in a dedicated coral dome. Guests can check-in on the coral’s progress after they depart.
CHICAGO ATHLETIC ASSOCIATION
Henry Ives Cobb, a founding member of the club, designed the Chicago Athletic Association Building, which was completed in 1893. It was restored with the help of interior design firm Roman and Williams and opened in May 2015 as a hotel.
DRAKE DEVONSHIRE INN
Drake Devonshire Inn opened in April 2015, devised by architect’s +tongtong studio, founded by designer John Tong.
ELMA ARTS COMPLEX LUXURY HOTEL
Elma Arts Complex Luxury Hotel opened in January 2016 with architecture by YA’AKOV RECHTER, Amnon Rechter, Ranni Ziss and interior design from Baranowitz & Kronenberg, Lea Mahler, UNITED.
FAENA MIAMI BEACH
Faena Miami Beach opened in December 2015 with architecture by Rem Koolhaas and Norman Foster.
HOTEL MAR ADENTRO
Mar Adentro by Encanto opened in December 2015, designed by architect Miguel Angel Aragonés.
Keemala opened in December 2015, with interior design by Pisit Aongskultong from Pisud Design Company and architectural design by Sermsuk Kitcharoenwong from Architect Space. Mosaic murals by Surachai Sripaiboon.
SANT FRANCESC HOTEL SINGULAR
The hotel was designed to protect the original architecture of the manor house yet add what today’s traveler seeks. The restaurant is the former horse stable and accents remain in the lobby bar and patio Mallorquin.
SOHO HOUSE ISTANBUL
Soho House Istanbul opened in June 2015 with interior design by Alexander Waterworth Interiors.
THE TEMPLE HOUSE
The Temple House opened in July 2015 with hotel architecture by Make Architects and AVROKO responsible for its restaurants.
Viña Vik opened in November 2014, designed and built by owners Alexander and Carrie Vik in collaboration with architect Marcelo Daglio.
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