SMASH CONVENTION WITH ADAM FERRIER

1 -min. read

SMASH CONVENTION WITH ADAM FERRIER

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WORDS BY OLIVIA SQUIRE

As part of our recharged and rebooted Ministry of Ideas, on Monday 8 June LE Miami will be launching our first-ever interactive workshops, led by consumer psychologist, brand strategist and Global Chief Strategy Officer and partner of Cummins&Partners, Adam Ferrier.

Those who attended LE Miami last year may recognise Adam from his headline slot at the Ministry of Ideas 2014, where he took to the stage barefoot to inspire and entertain our collective with some surprising insights on the topic of Smashing Conventions in Travel Marketing.

Taking inspiration from this and his participation in the Leadership Lab, Adam will host two Idea Generation Labs demonstrating how travel brands can use marketing to more effectively drive action amongst their target audience, as well as providing a platform for participants to learn from one another.

On what participants can expect, Adam says “the Idea Generation Labs will be fully interactive, slightly chaotic, and a lot of fun. Importantly, it’ll be a space to park conventional category at the door, get involved, and try something new”.

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