THE REBELS 2016: GREATEST INNOVATION/DISRUPTION

4 -min. read

For GREATEST INNOVATION/DISRUPTION, we’re looking for those inventive concepts, launches or events that shatter the status quo and reframe the way we see travel.

Discover this year’s shortlist below and remember to vote for your winner by 8 June. The REBELS will be revealed at Delano South Beach on 9 June at the official REBELS and Closing Party, brought to you by Travel+Leisure and hosted by Morgans Hotel Group.


GOOD HOTEL AMSTERDAM: PREMIUM HOSPITALITY WITH A CAUSE

15017_GHG Hotel Interiors_Reception overview

OBJECTIVE

Good Hotel means premium hospitality with a cause, offering its guests the chance to experience premium hospitality while doing good. We want to get the best out of people, regardless of background; help disadvantaged communities, giving them a chance to integrate in the local hospitality job market. We train people, have a collaborative approach that enables to evolve local communities and partner with local NGOs. All profits are re-invested into our business, people and partner NGOs.

WHY WAS THIS INNOVATIVE?

We introduced Good Training, a unique training program which offers custom-made hospitality training to long-term unemployed local Amsterdammers. Over one year, we offer 100 long-term unemployed locals to complete an extensive hospitality training. After concluding a custom-made training, participants are offered a three-months contract at Good Hotel, followed by professional mediation in the local hospitality labor market. The entire process provides the participants a real opportunity to find a permanent job in the city’s hospitality job market.

RESULTS

Two-thirds of the 75 trainees have received full-time job offers at hospitality outlets. In a year, Good Hotels will have successfully helped 70 long-term-unemployed people find work. City officials have taken note, and have been applauding the business model across the Netherlands. We have fully integrated the model across the entire business: from guests, to staff, to investors. This means profits are not paid out as dividends, but are invested back into the communities.


SALT HOTELS: SALT SCHOOL

SaltSchool

OBJECTIVE

To create a 10-week free course to provide an intensive introduction to the hotel industry in Asbury Park, NJ. The unique recruitment strategy focused on hiring as many local people regardless of age or experience for The Asbury Hotel. The classes focused on every aspect of the hospitality industry & was led by industry professionals from Salt Hotels & industry friends who excel in their fields.

WHY WAS THIS INNOVATIVE?

The school was open to everyone, the application process only required a statement of why you wanted to apply and it was held at The Boys and Girls Club in Asbury Park. We accepted 140 students of wide age, experience and demographic ranges. The local media got involved in promotion and local businesses engaged with donations of food, AV equipment etc.

RESULTS

We hope to hire 80 people from the school, the community has embraced the hotel which previously had a tenuous relationship with locals. The students have talked about the hope this school has provided, the opportunities it has given locals both with the hotel and beyond, and the coming together of a very diverse group for a common goal. Salt Hotels has adopted this model for all future openings.


W HOTELS: EKOCYCLE

OBJECTIVE

Quite simply, to change sheets while changing minds. W began re-making their beds with new EKOCYCLE branded sheets which are made in part with polyester made using recycled plastic. Each set calls for 31 recycled 20 oz. plastic bottles, which equates to more than 268,000 plastic bottles for all W Hotel beds in North America. The goal was to demonstrate that luxe bedding can be green.

WHY WAS THIS INNOVATIVE?

W Hotels joined forces with will.i.am and Coca-Cola and their EKOCYCLE initiative to change minds about how being green can be gorgeous. W wanted to make a statement about sustainability that spoke to the stylish sensibilities of their guests and EKOCYCLE’s mission (to work with iconic brands to help consumers realize that “waste is only waste if we waste it”) was the perfect fit.

RESULTS

With each Ekocycle king size sheet set utilizing approximately 31 recycled 20 oz plastic bottles —W Hotels rolled out more than 268,000 “plastic bottles” across all their beds in North America, with global properties to follow.


BROUGHT TO YOU BY

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HOSTED BY

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Tim Snell

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