THE REBELS REVEALED
Well, collective – that was one to remember, right? The glitterati of the contemporary set, copious amounts of champagne and roughly 250,000 ping-pong balls joined Josh Wagner last night at Delano South Beach for the REBELS & Closing Party, brought to you by Travel+Leisure and hosted by Morgans Hotel Group. It was a night months in the making, with travel brands from across the globe clamouring to tell us what makes them the most rebellious of them all; our creative class panel coming together to select the final shortlist; and contemporary travel insiders worldwide voting for their winners.
So last night, we dragged out our glad rags and hit the pool at Delano to discover exactly who had emerged as this year’s REBELS. As usual, it was a diverse and exciting crop of talent that took to the stage, so congratulations to not only the winners but also the nominees for putting their most rebellious foot forward. Watch our 2016 REBELS have their moment of glory below and pick up some ideas for your 2017 application – after all, it’s only a year away…
WINNER: GOOD HOTEL AMSTERDAM
The Good Hotel Amsterdam is a hot-for-profit hotel that reinvests its profits into businesses, people and education.
MOST ORIGINAL CAMPAIGN
WINNER: THE KNICKERBOCKER HOTEL
The Knickerbocker Hotel celebrated its 109th anniversary by launching a contest to win a one-night stay at the hotel for the original 1906 rate of $2.00.
MOST CREATIVE COLLABORATION
WINNER: MONDRIAN SOUTH BEACH
Mondrian South Beach collaborated with NYC-based Dawn Of Man to transform its pool area into an interactive video art installation, by filling it with 250,000 ping-pong balls.
BEST INTERACTION WITH NEIGHBOURHOOD
WINNER: ACE HOTEL NEW YORK
In collaboration with New Orleans’ Preservation Hall Jazz Band, Ace hosted a unique iteration of its 5 at 5 series, which placed special attention on music education — pairing the band with talented young performers.
GREATEST GUEST EXPERIENCE
WINNER: REFINERY HOTEL NEW YORK
To inspire and support guests’ healthy habits, Refinery and Wellthily partnered with Zappos and UnderArmour to offer guests robust fitness classes run by the best of NYC’s fitness scene.
WINNER: SOHO HOUSE ISTANBUL
Soho House Istanbul opened in June 2015 with interior design by Alexander Waterworth Interiors.
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