3 -min. read

The LE 2018 guest list is filling up in record time with the most unruly pioneers in contemporary travel, which means it’s about time we brought back ‘Welcome to the Collective’ to introduce you to the new exhibitors on the block at LE 2018.

To kick off, we’re introducing a sizzling threesome of hotels that are microcosms of their respective cities.

NAME: Monument Hotel

LOCATION: Barcelona

CAUSE: Redefining the seven deadly sins in the name of luxury.

Monument Hotel dining room
Monument Hotel dining room – via Barcelona.com
Exterior of the Monument Hotel
Exterior of the Monument Hotel – via Bookings.com

Charm, mystery and Gaudi’s architecture characterise a stay in Barcelona – this intel is put to good use at the Monument Hotel: they effortlessly capture the essence of Spain’s iconic city under their roof, with a dash of extravagance and good humour to boot. Guests need look no further than the hotel’s exterior to see a shining example of Barcelona’s neo-Gothic architecture, with its mish-mash of materials such as brickwork, stone, ceramic and wrought iron drawing eyes on the tourist-trodden Paseo de Gracia.

But this mini-Barcelona goes beyond the embodiment of the city’s architecture: taking on the parodic role of the wiling temptress, the hotel makes saucy allusions to the city’s Catholic roots by offering its guests experiences on a silver platter named after the seven deadly sins (lust, sloth, gluttony, wrath… You get the picture). Think champagne and roses for ‘lust’; breakfast in bed for ‘sloth’; orgasmic dining experiences for ‘gluttony’. Who can say no to a chance to sin in style?


NAME: Times Square EDITION


CAUSE: Becoming an inspiration for the city that never sleeps.

View of Times Square featuring EDITION's new LED screen shining on the square
View of Times Square featuring EDITION’s new LED screen causing a stir on the square
– via Skyscrapers Page Forum

A second Marriott EDITION is coming to New York on 701 Seventh Avenue in Times Square in the second quarter of 2018 – exciting stuff, we know. And they’ve taken the phrase ‘Go big or go home’ to heart: even before the grand opening, this EDITION is making huge splashes in the news for its audacious move to become a part of New York, rather than just a benign allusion to the Big Apple’s grandeur. Although the hotel’s interiors are still top-secret, with its 18,000-square-foot LED screen already up in the square (which is the largest and brightest yet to grace this iconic space), it’s safe to say we can expect something bold from the brand that prides themselves on showcasing the coolest corners of all the cities to which they pledge allegiance.

NAME: Sir Joan


CAUSE: Making Ibiza cool again.

Interiors of Sir Joan Hotel
Restaurant in Sir Joan Hotel – via Hypebeast

Does anyone remember what Ibiza’s culture looked like before party-goers came and annihilated it in their search for sun, sea and sordid encounters? Amsterdam-based hotel group Sirs does – and to prove it, they’ve embedded this culture into the ethos of their first ever beach retreat in Ibiza, which opened its doors in the summer of this year. Aspiring to “days gone by when free-spirited communities would meet to create music and art in Ibiza”, this hotspot stimulates their guests’ five senses to transport them from Ibiza’s mainstream mayhem to an enclave of intimacy and exclusivity. From the sight of the maritime-meets-modern décor and the eclectic art collections; to the feeling of fresh air on bare skin in the open-air kitchens on the wraparound terraces; to the flavourful taste of Japanese-Peruvian fusion food at the hotel’s bistro, those in search of the real deal in Ibiza won’t be able to resist the allure of a chance to immerse themselves in the microcosm that epitomises Ibiza’s long-lost culture.


DJ & producer @marvinaloys captures the perfect CHIL at @sirjoanhotel in Ibiza #regram #baranowitzkronenberg #sirhotels #sirjoanhotel

A post shared by Baranowitz+Kronenberg (@baranowitz.kronenberg) on


Listen up, rebels: all our Early Adopter spaces have been snapped up – apply now to escape the FOMO and secure your spot at the Collective Rate (before they disappear, too!).

John Segar

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