3 -min. read

As readers of THE SHIFT and therefore trendsetters of the industry, we know you’re all about the latest and greatest – so you’ll be thrilled to know that for LE 2016, a whopping 40% of our exhibiting brands will be new from last year. As a teaser of what to expect, this month we’re shining the spotlight on three Instagram-friendly properties that are part of this new-gen wave.

And remember: with sales officially coming to a close on 31 March, there’s not long left if you want to join them in the 2016 collective…

NAME: Treehotel
LOCATION: Harads, Sweden
CAUSE: Taking travellers back to their roots by building grown-up treehouses with a contemporary edge


For anyone who’s ever dreamed of getting back to nature but isn’t so keen on the lo-fi camping this usually entails, Treehotel offers the perfect solution: sustainable, beautiful and surreal lodgings amongst the treetops of Sweden’s wilderness. Treehotel was inspired by the film ‘The Tree Lover’ by Jonas Selberg Augustsen, a tale of three men from the city who want to get back to their roots by building a treehouse together. This sensibility is apparent in each sci-fi creation, which are the work of some of Scandinavia’s leading architects and are suspended 4-6m off the ground with spectacular views of the Lule River, providing a dreamy enclave for reflection and serenity away from the constraints of everyday life. As part of embracing this move towards simplicity and harmony, sustainability is an important part of Treehotel’s concept, with the hotel being constructed ‘on nature’s terms’ to make minimal environmental impact.

NAME: Pailhouse West Hollywood
LOCATION: Los Angeles, USA
CAUSE: Engineering luxurious long-stays that celebrate the best of home and hospitality

Palihouse West Hollywood

Describing itself as “not a boutique hotel and not a luxury residence”, Palihouse West Hollywood is instead a “boutique urban lodge” offering 37 studio, one- and two-bedroom suites and loft-style residences, all with fully equipped kitchens. We were lucky enough to stay in one of the latter as part of our West Hollywood Pre-Tour right before LE 2015 and can confirm it’s the sort of place you’d be quite happy to settle in for the long haul – we actually broke a toe whilst hopping around with excitement, so taken were we with the NY-esque design in an LA-sized space…! Far from just offering a beautiful, homely respite from the action of LA, part of the Palihouse philosophy is to provide “a place you’re never alone unless you choose to be”. The buzzing lobby (particularly on Saturday night) and cute rooftop cocktail bar ensure that locals and travellers alike have a readymade social scene; and during the days, the nifty Palihouse app is a smart way to (literally) tap into all that’s popping in the lively WeHo neighbourhood.

NAME: Kobuchizawa Art Village Resort and Spa
LOCATION: Yamanashi, Japan
CAUSE: Contrasting contemporary art with the peaceful landscape of the forest

Kobuchizawa Resort

At Kobuchizawa Art Village Resort & Spa, everything is an art – from the striking architecture of its buildings to its on-site galleries and thoughtful experiences on offer. The resort is a combination of several residences: the Hotel Keyforest Hokuto, a six-bedroom hotel with a whiskey saloon; Villa Keyforest Hokuto, a two-room villa in the forest; and Lodge Atelier Hokuto, a 40-year-old lodge with a private natural hot spring. Perhaps one of the most interesting additions to the resort, however, is the Nakamura Keith Haring Collection: the only museum in the world dedicated to the work of the 80s New York pop artist, who found real fame in Japan. The museum won the Japanese Architecture Award in 2009 and despite the incongruity of the mountainous surroundings, is a fitting place to reflect on Haring’s street-inspired work away from the bustle of the main cities. The resort also lends gallery space to artists and communities for free, continuing the artistic theme.

Want to join our rebels at LE 2016? Head to our ExhibitorBuyer or Media Hub and tell us what makes you part of the collective and our team will be in touch.

Tim Snell

We use cookies to improve your experience, by browsing this site you are agreeing to this. For more information, including how to disable these cookies, please see our privacy policy