4 -min. read

With the LE 2017 guest list already filling up with the hottest names in contemporary travel, we think it’s high time to bring back Welcome To The Collective: your monthly preview of fabulous first-timers signed up for 2017. For the October edition we’re throwing the spotlight on three city slickers who are all interpreting their legacy in fresh, intriguing ways.

If you want to join this gorgeous crop of newbies, we’ve got some scary news for you: this Monday 31 October may be Halloween, but it’s also the very last date that you can take advantage of LE’s Early Adopter rate for 2017! 😱 To get access to travel’s coolest people, ideas and business for 15% less than the standard rate, make sure to visit our Exhibitor Hub and confirm your attendance before time runs out…

NAME: Wythe Hotel
LOCATION: Brooklyn, New York
CAUSE: Turning an old factory into the sickest sundowner spot in NYC



With Williamsburg long being the centre of New York’s creative universe, it was high time for it to get its own hipster magnet hotel. Cue the opening in 2012 of the Wythe Hotel, catalysing the transformation of a once desolate corner of Brooklyn into one of the buzziest neighbourhoods in town. The conversion of a former textile factory into a 70-room hotel retains a nod to its industrial roots with concrete floors, huge windows and original timber ceilings – however, a series of souped-up stylings ground the property firmly in the 21st century. Commissioned artworks from Duke Riley and Tom Fruin, an iconic HOTEL sign down the side of the building and alien-esque glass cubes atop the structure give the Wythe some contemporary class. Rooftop bar The Ides, situated in the latter, encapsulates the crowd and vibe, with queues for the lifts curling round the side of the building on summer nights in search of that perfect sunset selfie. Downstairs, travellers and locals alike visit Reynard restaurant for seasonal modern American fare and a cinema room hosts independent releases, film festivals and stand-up comedy.

NAME: Monument Hotel
LOCATION: Barcelona, Spain
CAUSE: Transforming a classic building into contemporary coolness




This luxe landmark, part of Condes Hotel Group, sits comfortably on Barcelona’s Paseo de Gracia among international high-end retailers and opposite the famous La Pedrera building. The location is fitting for the Monument Hotel, which bridges the gap between its storied past and the modern definition of luxury by transforming its neo-Gothic mansion setting into a haven of contemporary design. Marble staircases merge with contemporary light installations and the property is home to three restaurants catering to different moods: Hall0 Cocktail Bar for champagne and cocktails, Restaurant Oria for relaxed Mediterranean dining and Michelin-starred Lasarte. The Monument also boasts a modern take on traditional standards of service, with the ‘MyMo Experience’ creating tailor-made experiences for guests as well as several packages designed around the seven deadly sins. LUST provides everything you need for a romantic night in for two; GLUTTONY allows guests to sample the fine dining available at the hotel; and SLOTH groups in-room dining and cinema for indolent indulgence.

NAME: Nobu Hotel Shoreditch
LOCATION: Shoreditch, London
CAUSE: Bringing Nobu Hotels to London for the first time ever

You seemingly can’t walk around Shoreditch without stumbling across a construction site for a new hotel, with brands from citizenM to The Curtain all on the radar for the near future (check out our recent big London hotels update here). One that we’re most excited about is Nobu Hotel Shoreditch, the first European hotel from the Nobu brand as part of its current expansion strategy. Although the property is still currently under construction, with a slated open date for Spring 2017, renderings show a striking jagged, reflective building set to contain 150 rooms, landscaped garden and of course, triple height bar and restaurant with food from Nobu Matsuhisa.

Our Early Adopter rate ends 31 Oct, with only 50 places remaining. To secure your spot at 15% less than the standard rate, visit the Exhibitor Hub now.

Tim Snell

We use cookies to improve your experience, by browsing this site you are agreeing to this. For more information, including how to disable these cookies, please see our privacy policy