MINISTRY OF IDEAS 2015 – GROWING PAINS
BRAD WILSON, President, Ace Hotel & TINA EDMUNDSON, Chief Global Officer for Luxury & Lifestyle Brands, Marriott got together to discuss how the lifestyle sector and niche hotel brands can launch additional properties yet retain a boutique experience. With the concept of ‘cool’ at increasing danger of being exploited, they shared their thoughts on how to build a successful brand without alienating the original trendsetting crowd that made you.
Watch it recorded live here:
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